Updates over Media, Marketing en Publishing
Nothing is forever and the rise of Google plus begs the question “When will Facebook be dethroned? ” MySpace lasted 5 years as the king of social networks until 2007 after launching in 2002. Smart business heads such as Rupert Murdoch paid over a half a billion dollars on the the continuing success of MySpace […]
Lees meerSocial media continued to grow in 2011 and there were plenty of high and low points. Google, for example, got booted out of China when they refused to continue censoring their search results, but rebounded with a plan to open major data centers in Hong Kong, Taiwan, and Singapore. Of course, they also rolled out […]
Lees meerI have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. If you are not familiar with Hangouts, it’s a feature within Google+ that allows for live group chats with webcam support. For businesses this is great for quick feedback and it’s easy to put […]
Lees meerAfter introducing Google+ Pages as a way to provide businesses the ability to build a public identity on Google+, the company has been busy tweaking the platform and recently added new tools and controls – Multiple Administrators and Ownership Transfer, Notification Settings and Unified +1 & Circle Count – to help better manage these pages. […]
Lees meerSo today I opened the Google home page to check my Gmail account, and I was greeted with this funky image: As you can see from the left-hand sidebar, the core products from Google are there for you to access immediately, as opposed to links within your account. Which makes me wonder – could this […]
Lees meerThis past year presented a lot of changes in the world of social media marketing. As marketers continue to embrace inbound marketing and content marketing as a component or the heart of their marketing efforts, the importance of social media continues to increase. As we approach the end of 2011 here’s a brief recap, in […]
Lees meerDespite going up against the behemoth of Facebook, Google+ is showing no signs of giving in. Google+’s latest venture – company pages – expand and enhance social relationships with business stakeholders. And video is the latest trick up its sleeve. Whether speaking with customers face-to-face, or touring behind the scenes, there’s no doubt of the benefits of video. Burberry has […]
Lees meerTouted as the most credible contender to Facebook since, well, Google Buzz, Google+ has unleashed the next weapons in their armoury – targeted at businesses Entrepreneurs with their finger on the pulse will remember that Google+ focused primarily on its consumer base – to the extent that any corporate pages set up by users were summarily deleted. Now, however, Google […]
Lees meerWith so many social networking sites out there, it’s nearly impossible to keep up, especially with the release of Google+ brand pages about a month ago. At this point, it may be hard to make yourself create and maintain another social media site for your business. Well, this one may be worth it because lets […]
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What do you do when your viral growth starts to taper off? Advertise! That strategy has seemingly been working well for the Google Chrome web browser (now with a quarter of worldwide browser market share), so Google may as well give it a shot with Google+.
Google has released a trio of new TV commercials promoting its fledging social network, featuring Hangouts with celebrities like the Muppets as well as NBA announcers, Bill Walton, Kenny Smith, Steve Kerr, Spero Dedes and Jon Barry. There’s also one of those heartstring-tugging promos showing Hangouts in action, with kids talking to grandma, a girl telling her friends she’s engaged, New Year’s Eve kisses and other such cheesiness, all complete with an Apple-esque background track.
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