Turbocharge Business Inbound Marketing with Google+

You have a great website with engaging content. You’re blogging regularly, doing SEO optimization… but you’re still not getting the traction with your audience you need to create a great ROI from your inbound marketing. Have you considered being more social?   Social media marketing is a great place to start.  Google jumped into social media in creating […]

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Turbocharge Business Inbound Marketing with Google+

You have a great website with engaging content. You’re blogging regularly, doing SEO optimization… but you’re still not getting the traction with your audience you need to create a great ROI from your inbound marketing. Have you considered being more social?   Social media marketing is a great place to start.  Google jumped into social media in creating […]

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Why Google Isn’t Sweating Low G+ Use: Google Knows Exactly What It’s Doing

In recent days, the Internet talking heads have been ganging up on Google+ over some new data published by research firm comScore. Their research found that visitors using personal computers spent an average of about three minutes a month on Google+ between September and January, versus six to seven hours on Facebook each month over the […]

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How To Use Google+ To Boost Your SEO

Though not everyone has quite jumped on the Google+ bandwagon yet, reports are showing that the service is experiencing significant growth, with its traffic increasing by more than 55 percent in December 2011. Now, more than ever, it is important for brands to become more familiar with the functions of Google+ and its potential benefit […]

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Half of Companies Polled have a Google+ Page

We ran a Zoomerang poll on our sidebar for the last few weeks to get a clear picture of how many companies had adopted a Google+ page. The poll results were a perfect split… only 50% of readers said their company had a Google+ page. While that may seem low, I think the real numbers may be much lower. I was a bit pessimistic that so many had them. As we looked for our clients’ competitors, we often could not … Continue reading


Econsultancy Training

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3 Business-Generating Social Media Metrics You’ve Been Ignoring

Two weeks ago, Searchcore pointed out the least useful and most misleading social media metrics for business owners. We identified the mischaracterizations of Klout scores, the number of a Facebook page’s fans (or “likes”), and the total number of followers, fans, or friends. This week, we’re going to analyze what you should be doing, and tracking, with your […]

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