Why You Need to Check Out Google + NOW

By now, you’ve probably at least heard of Google+ and you may be wondering what all the fuss is about? Is it really the new Facebook? The answer is a bit “yes, no, maybe so”  While Google+ isn’t Facebook, it has definitely built some attractive features that may tempt Facebook users to transfer some of […]

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What Have You Done About Rich Snippets?!

I hate to say it, but I told you so! 2012 is the year of rich snippets. Don’t believe me? How about if Google admitted it and the Wall Street Journal writes about it: Google Gives Search a Refresh. Forget Panda folks, it’s got nothing on this. If you’re blind to it, Google search engine results pages are becoming living, breathing, dynamic, personalized pages for you to find the information you need. If your company, your vendors, and your content … Continue reading


Econsultancy Training

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Google Search Changes In A Nutshell: Please Stop Talking Trash About SPYW, We Have Semantic Search!

gplusGoogle will be rolling out major updates to its Google Search engine in the coming months, if an article in today’s WSJ is to be believed. According to statements from Amit Singhal, SVP of Search at Google, the changes primarily involve the introduction of semantic search capabilities and instant answers – yes, two things that Microsoft is already doing (and has been doing for some time) with Bing.

However, to some extent, Google has been doing these things, too. Also, none of this is fresh news. So what’s going on here?

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Infographic: Google+ for Business

Kudos to our friend and social media mentor, Chris Brogan, on this incredibly robust infographic on why and how businesses should be using Google+ to advance their online marketing. Key for our clients has been the deep search integration. I think it would have been great if the infographic also spoke to the Authorship advantages! That’s where we’re currently seeing the most benefit. The infographic does a great job of sharing Chris’ approach to social media marketing for businesses. It’s … Continue reading


Econsultancy Training

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Infographic: Google+ for Business

Kudos to our friend and social media mentor, Chris Brogan, on this incredibly robust infographic on why and how businesses should be using Google+ to advance their online marketing. Key for our clients has been the deep search integration. I think it would have been great if the infographic also spoke to the Authorship advantages! That’s where we’re currently seeing the most benefit. The infographic does a great job of sharing Chris’ approach to social media marketing for businesses. It’s … Continue reading


Econsultancy Training

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Turbocharge Business Inbound Marketing with Google+

You have a great website with engaging content. You’re blogging regularly, doing SEO optimization… but you’re still not getting the traction with your audience you need to create a great ROI from your inbound marketing. Have you considered being more social?   Social media marketing is a great place to start.  Google jumped into social media in creating […]

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Turbocharge Business Inbound Marketing with Google+

You have a great website with engaging content. You’re blogging regularly, doing SEO optimization… but you’re still not getting the traction with your audience you need to create a great ROI from your inbound marketing. Have you considered being more social?   Social media marketing is a great place to start.  Google jumped into social media in creating […]

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