Updates over Media, Marketing en Publishing
We made some predictions about Google+ – Google’s new social network – in a podcast a few months ago. What is this new network all about? And how does it compare to Facebook and Twitter for online marketing? During our first podcast, Google+ was still in a limited beta release. It’s since opened to the […]
Lees meerGrexit is a software as a service application built for Google Apps which allows companies to build out a knowledge repository. Email is still the primary means of communication via the web… and a ton of a company’s knowledge is stored in the messages that are being sent and received to vendors, customers and prospects. Grexit offers the following features: Shared Email Repository – a shared, searchable index of emails that are shared. Shared Labels in Gmail – the app … Continue reading →
I’m a Google-phile. Or at least, I was. Lately, my gut’s felt a bit wobbly every time someone mentions the big G. Page, Brin and company have lost their focus. Once, they helped us all find the stuff we needed. Now, they spend their time in slap fights with Facebook. It’s almost like the Googlers are no longer in charge at Google.
That’s because they’re not. The Google IPO put the company’s fate in the hands of investors. And it’s ruined the company. IPO-bashing is popular right now. But I’m not just jumping on the bandwagon here. The evidence is pretty damning: Pre-IPO, Google was laser-focused on being the best tool on earth for search-and-discovery, and they appeared unstoppable. Post-IPO, the company has lurched from one social media debacle to another.
Lees meerFarhad Manjoo, the resident tech writer at Slate, has long been a favorite of mine. He writes with a unique clarity and seems to grok the way consumers think and how companies should market to them to achieve mainstream success. With his recent article on the Google + changes in the SERPs he’s done it […]
Lees meerIt’s the beginning of the month, which means that if you’re an SEO, it’s time for your regularly scheduled paradigm shift. That’s right – as per usual, Google has released the sum total of changes made to the algorithm in the previous month. Google’s official Inside Search blog unveiled the 50 tweaks, nudges, and adjustments […]
Lees meerIt’s the beginning of the month, which means that if you’re an SEO, it’s time for your regularly scheduled paradigm shift. That’s right – as per usual, Google has released the sum total of changes made to the algorithm in the previous month. Google’s official Inside Search blog unveiled the 50 tweaks, nudges, and adjustments […]
Lees meerToday, Google unveiled its Project Glass concept video – a two and a half minute short, shot entirely as point of view. For the first time, audiences were able to view the world as they would through Google tinted glasses – a fully integrated, hyper-social model. If you haven’t yet seen the video, you can […]
Lees meerIt can be difficult to dominate the SERPS, and a balancing act choosing how best to prioritize your search engine optimization efforts. In terms of off-page optimization, building quality links is one of the best ways to improve your rankings and increase your organic traffic. But just what is a good or ‘quality’ link? Is […]
Lees meerThis is the third article in our series exploring the Google+ features and follows on from: Google+ and the powerful little red box What the Google +1 button means for your business The circles feature on Google+ allows you to segment people into different groups. For example, you can have all your customers that buy […]
Lees meerDesigners are almost always freelancers or small business owners or workers these days. But whether they are or not, self promotion and branding are crucial elements to remaining relevant and finding work. Without a viable image that has some visibility, there is no way to beat down the huge number of competitive designers seeking to […]
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