Updates over Media, Marketing en Publishing
Twee weken geleden gaf ik een workshop over The Next Big Online Thing. Ik visionairde groei van data, mobiel, video en voice en kondigde het overlijden van Facebook en Foursquare aan. In de zaal zaten communicatieadviseurs, marketingmanagers en content…
Lees meerHoe ga jij de steeds grotere concurrentie aan in de verschillende app stores? Blijft het aantal downloads achter? Of ben je gewoon hongerig naar meer? Dan is App Store Optimalisatie iets voor jou! In deze tweedelige artikelserie kom je alles te weten o…
Lees meerApple maakte bij het vijfjarig jubileum van de App Store bekend dat er gemiddeld 1053 apps per dag uitgebracht werden. Een recordaantal. Zie daar als nieuwe app maar eens tussen gevonden worden. In dit artikel leg ik uit wat het belang is van goede App Store Optimization (ASO) en wat hierin de belangrijkste verschillen zijn tussen […]
Klanten van KPN en Hi met een Android smartphone of tablet kunnen voortaan aangeschafte apps betalen via hun mobiele telefoonrekening. Tot nu toe kon dit alleen met een creditcard. KPN en Hi zeggen de eerste mobiele aanbieders in Nederland te zijn die deze dienst aanbieden.
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It’s name may not be familiar, but Zedge has become one of the most popular Android apps out there. Offering personalized content and game discovery along with free ringtones and wallpaper, the app currently sits in the ninth spot among Google Play’s free apps, placing it between familiar names, like Netflix and Twitter. Over the last three years, Zedge has seen over 50 million installs on Android devices and now counts over 22 million active users.
Looking to capitalize on the popularity of its Android experience, the company is today bringing its content recommendation and discovery service to iOS with the launch of a new iPhone app.
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When you visit a review on Google Play for an app, book, song or movie, you won’t have to worry as much about whether someone is sheepishly hiding behind a computer firing off nasty words, as Google has now flipped on the switch to display your Google+ name and profile picture with all reviews you add to the store.
I’m not so sure this is the best thing in the world, 100%, as you don’t have an option to turn it off. I like the idea of inviting people to share their thoughts, and mixing in real names and pictures if chosen by the user. That way, people know what reviews they might want to trust over other ones that are anonymous and thus, perhaps shady. The company seems to be choosing quality over quantity, though.
Lees meerWhen you visit a review on Google Play for an app, book, song or movie, you won’t have to worry as much about whether someone is sheepishly hiding behind a computer firing off nasty words, as Google has now flipped on the switch to display your Google+ name and profile picture with all reviews you add to the store.
I’m not so sure this is the best thing in the world, 100%, as you don’t have an option to turn it off. I like the idea of inviting people to share their thoughts, and mixing in real names and pictures if chosen by the user. That way, people know what reviews they might want to trust over other ones that are anonymous and thus, perhaps shady. The company seems to be choosing quality over quantity, though.
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Google shows off what happens when you control both a social network and a mobile software platform, thanks to a new feature of Google+ spotted by The Next Web today that allows users to share and purchase Android apps directly from the Google+ feed. It’s a small tweak, but a big one in terms of unlocking the power of Google’s social networking efforts and translating that to a more frictionless process for boosting Android software installs.
Google is marching steadily towards Larry Page’s reported goal of a “single, unified, ‘beautiful’ product, across everything.” It started last year, as redesigns came to all of Google’s big products, Search, Maps, Translate, Reader, Gmail, YouTube, etc, etc. A black navbar appeared, which Google later announced it was removing, only to then reverse course and keep it. And then, earlier this month, it announced Google Play.
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