Social Reporting Inside Google Analytics

Following Google’s acquisition of PostRank, social reporting has been upgraded inside Google Analytics to incorporate five new reports. These reports “score” content based on the number of comments received, links, mentions, tweets, and other social media metrics. Each report provides a different insight for a variety of your social reporting/monitoring needs. 1. Overview Report, which highlights the impact of social media on content. This report breaks content down by “Last Interaction” and “Assisted Social Conversations.” For instance, you can find … Continue reading


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Affordable and Robust SEO Monitoring

We’ve had our eye on SERPS.com for a while now. Founder Scott Krager showed us the initial versions and we were really impressed. We’ve used our share of SEO monitoring tools before. However, SEO continues to change… and many tools just haven’t kept up. Scott’s team has embraced the change and really come up with a system that’s quite different… with the ability to integrate directly with Google Analytics, monitor social indicators, measure test scenarios – all affordably through a … Continue reading


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Tracking 404 Errors in Google Analytics

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We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Webmasters, one of the glaring issues is 404 Page Not Found errors. As companies migrate sites, many times they put new URL structures into place and old pages that used to exist do not exist anymore. This is a HUGE problem when it comes to search engine optimization. Your authority with search engines is determined by … Continue reading


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Add Campaign Tracking to Hootsuite

Yesterday we announced that DK New Media was named a Hootsuite Solution Partner. We’ve all been using the Hootsuite Pro account for a couple of years and love the continued features and flexibility it’s been providing our team. And… it’s at a fraction of the cost of most social publishing engines. We’ve been pushing all of our clients to fully leverage campaign tracking when posting their links to Hootsuite. Many folks think they need to manually write that URL querystring … Continue reading


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Measuring Social Media: A Step-by-Step Guide for Newbies

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight […]

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Google Changes Referrer Data Again, Co-Mingles Search and Referral Traffic

Last week, Google posted an update on the company’s referrer service to the Webmaster Central Blog. While announcements like this may pass under the radar of a media more engrossed in frenzied topics like Google’s recent backlash over its new privacy policy, if your business employs any degree of SEO to leverage organic traffic and conversions […]

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Organic SEO Revenue by Keyword in Google Analytics

One of our clients is an ecommerce company who has invested quite a bit into search engine optimization. In order to measure the effectiveness of their SEO, we need to analyze the keywords that are driving the most conversions to their company. One note on this… in order to run these reports you must have ecommerce and conversion tracking enabled in Google Analytics. The first step in the process is to utilize segments to limit the overall report results to … Continue reading


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Job Seekers: Are You Smarterer than a 5th Grader?

I am a job seeker. I will be honest. I believe there is a caste system among my job seeking peers. I must say there are a lot of sudras out there when it comes to social media. When I look over a job description, I am looking for something very specialized and specific. My […]

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