Updates over Media, Marketing en Publishing
Steeds meer traffic naar websites komt vanaf mobiele apparaten. Dit vraagt om een andere benadering van het begrip ‘website’. Er moet rekening gehouden worden met de mogelijkheden van de apparaten van de bezoekers en de …
Lees meerDe meest gebruikte tool voor webanalyse is Google Analytics. Deze gratis tool biedt zeer uitgebreide informatie over het gedrag van bezoekers op jouw website. Door cijfers op de juiste wijze te interpreteren en gebruik te …
Lees meerWordPress plugins are a dime a dozen. Just like a misguided kid in a toy store, blog owners may get carried away with downloading almost every plugin they come across for their WordPress-powered blogs. While plugins can help boost traffic, engagement, and conversions of your site (if used correctly), the blog performance will suffer due […]
Lees meerWith so much integration of tools to so many content management systems, we’re seeing many more of our clients having issues with Google Analytics scripts being inserted into the page multiple times. This wreaks havoc on your analytics, resulting in huge over-reporting of visitors, pages per visit and nearly no bounce rate. Just today we had a client who had 2 plugins loaded and configured to add the Google Analytics script to their blog. And neither plugin actually checked to … Continue reading →
Marketing Technology Blog Readers: Get a $300 Discount to JUMP!
If you work in the SEO and/or Social Media, you cannot help but notice how, with strong coaxing from Google, these two sectors are quickly becoming one. I am going to explain to you three key reasons why this is true today. Last week, a person looking for SEO (Search Engine Optimization) services for his […]
Lees meerDe laatste weken heeft Google een aantal belangrijke functionaliteiten toegevoegd aan Google Analytics. Google Website Optimizer is geïntegreerd in Google Analytics, het is nu mogelijk om de browser-size van je bezoekers te analyseren, uitbreiding van…
Lees meerGoogle Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which objective you’d like to test and, eventually, you’ll also get updates by email about how your experiment is doing. Here’s a video overview of Google Experiments: As sophisticated and expansive as Google Analytics has become, I’m actually having a tough … Continue reading →
De nieuwe cookiewet roept veel vragen op: “Hoe moet ik hiermee omgegaan?” en vooral de vraag “Wat is een functionele cookie?” houden de gemoederen bezig. Is het iets wat we over kunnen laten waaien of …
Lees meerLet’s get this out of the way first: Google Analytics is a perfectly fine tool for monitoring visitor activity on your website. Its interface is clean, it’s easy to understand and most of the information that a webmaster would need is readily available. But sometimes you want something that not only gives you what you […]
Lees meerFollowing Google’s acquisition of PostRank, social reporting has been upgraded inside Google Analytics to incorporate five new reports. These reports “score” content based on the number of comments received, links, mentions, tweets, and other social media metrics. Each report provides a different insight for a variety of your social reporting/monitoring needs. 1. Overview Report, which highlights the impact of social media on content. This report breaks content down by “Last Interaction” and “Assisted Social Conversations.” For instance, you can find … Continue reading →
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