Updates over Media, Marketing en Publishing
Social en search combineren levert meer omzet per klik op en een ‘declared identity’ helpt je klanten beter te bedienen dan ‘inferred identity’. Dat zijn een paar onderwerpen van de interessante Facebook Twitter Marketing Summit van DDM Alliance dit jaar. In dit artikel nemen we je graag mee in de social media-learnings. Manifest Uitzonderlijk aan de Data […]
“Social infrastructure” provider Gigya released some data this morning that highlights its growth over the past year. The biggest number? The 1.5 billion unique users reached by Gigya’s tools each month, up from 1 billion a year ago.
To have that kind of reach, Gigya presumably needs big clients, and the company says new customers added last year include Wal-Mart, DirectTV, RedBox, Beats Electronics, Pacific Sunwear, American Heart Association, Jelly Belly, Barneys New York, Bad Boy Marketing Group, Adidas, Food Network, AlItalia, and Lush Cosmetics. The company says it now has 650 clients total, including 50 percent of the comScore’s top 100 US web properties.
Lees meer
Businesses understand the importance of implementing a social strategy in the Facebook Era — and not just because it’s cool, but because it can have a real effect on user engagement. Just ask Salesforce, which recently acquired Buddy Media for $643 million or Oracle, who followed suit by snatching up Vitrue for $300 million. Over the last five or so years, we’ve more or less seen the maturation of social media management (and marketing), but Gigya is one of a group of companies that believes social infrastructure is finally emerging as the next big business in the Social World.
Essentially, Gigya offers social infrastructure-as-a-service, or an all-in-one cloudware solution that gives businesses the tools they need to make their sites social without having to build it themselves. Today, the startup is making a couple of big additions and changes to its social infrastructure, launching an overhauled user management platform that now allows sites to go further in capturing and storing traditional and permission-based social data and putting marketers in the driver’s seat.
Lees meer
On the Web, it’s all about engagement. Site owners, administrators, content producers, eCommerce companies — and everyone in between — are constantly trying to find better ways to keep their customers engaged and interacting with their content and products. With the share-pocalypse at hand, brands big and small have to find ways to better utilize and harness social media in their content, customer relation, and marketing strategies. Do this, or get left behind — it’s the directive of eBusiness in the era of Facebook and Twitter.
As businesses catch on to the fact that social is not a trend but a way of doing business, Gigya is looking to help them navigate this “socialization” and what it means for their business. To help it in its own quest, the startup is today announcing that it has raised $15.3 million in venture capital, bringing its total to just under $45 million.
Lees meer
Site owners, administrators, web business owners, content producers, and everyone in between are always trying to find the best ways to encourage visitors to spend more time on their sites. It’s hard enough getting people there in the first place, but keeping visitors and customers on the site (and engaged) once there? No walk in the park. But doing so is critical — Just ask Groupon.
As one might expect, there are a thousand ways to increase engagement, and there’s obviously been a lot of noise around social as a great facilitator of a stickier (and more enjoyable) user experiences for websites, apps, and businesses. Thanks to some research (and a nifty infographic) from Gigya, the makers of SaaS technology (or a social CRM platform, if you will) that helps businesses make their websites social, we now have further proof that one of the best ways to encourage repeat visitors is through social logins.
Lees meer
Vacatures