Measuring the World’s Happiness Through Mobile Achievement (Infographic)

When it comes to goals and achievement, we humans work in a particular way. We set a goal for ourselves, and when we reach it, dopamine is released and we experience feelings of happiness. Given this, would it be possible to collect happiness data from millions of mobile users? Mobile rewards company Kiip thinks so. Their […]

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Badgeville: Encouraging Behavior Change through Gamification

The ability to change customer behavior may be the holy grail of e-marketers. A challenge with engaging customers in today’s environment is their fleeting loyalty when faced with multiple options. To resolve this, businesses have to change strategies on the go or provide what the customer wants in an instant. This isn’t always possible with today’s scarce resources. Gamification is a strategy that is assisting marketers with these efforts. One gamification company that’s on quite a roll right now is … Continue reading


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Twitter, Yelp Board Member Peter Fenton On How Enterprise Is Learning From The Consumer Web

timthumbPeter Fenton joined Benchmark Capital in 2006, after spending seven years as a partner at Accel. Not yet 40, Fenton already sits on the board of directors at companies like New Relic, Polyvore, Twitter, Yelp, and Zendesk. Starting at Accel in his late twenties, the young investor focused his attention on the enterprise — on backing smart software and infrastructure companies. In 2009, for example, the young VC helped lead SpringSource’s $400 million+ sale to VMWare.

Yet, Fenton saw promise in startups like Twitter, investing in the microblogging service back when it employed just 25 people — and got in early on Yelp, too. Becoming actively involved in consumer web companies, Fenton came to recognize a marked difference between how these startups approached their users (and their market) and how enterprise players were doing business. Today, he tells us, a sea change has come to enterprise, which is being driven not only by a fundamental transformation of company culture but by new generation of users — namely those pesky, plucky Millennials.

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Badgeville Levels Up With $25M From InterWest & More To Gamify The Enterprise

profile-imageWhile some may still cringe at the word (and its overuse), gamification is reaching the tipping point. As Mayfield Fund Managing Director Tim Chang recently wrote in a must-read post, gamification is now moving beyond its early adopting verticals like media and fitness and is no longer content to just play in the realm of consumers and end users. It’s headed to enterprise next.

Badgeville’s vision of a web and business experience being re-shaped by game dynamics is not only being validated by the media, but by investors, too. Earlier this month, mobile gamification startup SessionM raised $20 million from Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers, among others. And today, Badgeville is leap-frogging SessionM, announcing that it has closed a badge-worthy $25 million round of series C financing.

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Mission: Abominable (Empire Avenue Don’ts)

Its getting ugly in Empire Avenue Mission cheating and complaining: this is where I see the most inconsideration – on both sides. I have accepted many Mission Avenue Missions and I have launched at least ten – so I know full well that those complaining and/or calling out those who take the reward without doing […]

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Scaled Rewards That Would Grow the Empire Avenue Userbase

Empire Avenue Motivates us to Build The Community   Shouldn’t the rewards for doing so be scaled? When you are new in Empire Avenue, you soon find that you need to either purchase Eaves to invest (with real money) or, as most do, earn them. Earnings from our installed blog .rss and other feeds are […]

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Infographic: 10 Ways to Increase Sales in 2012

It’s always great to see an infographic that simply spurs some ideas… and this one does just that. There are so many strategies to increase sales out there but marketers are the ones stuck with the decision of which way to turn. Rarely do we have the convenience of doing it all. I always encourage clients to adopt a technology that’s on the rise – in this case both mobile and marketing automation are tactics that I’d deploy because of … Continue reading


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