Does Advertising in Social Games Work?

In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming. People across the world spend about 200 million minutes a day playing Angry Birds. Zynga’s new game, Cityville, attracted 100 million users in its first month alone. Marketers may try to snatch a piece of the gaming pie by slipping in some casual games featuring their brands, but chances are that such games would always pale in comparison to the bestsellers that have received … Continue reading


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