Updates over Media, Marketing en Publishing
Storytelling is een veelbesproken trend. Het aantal seminars en cursussen op dit vakgebied geeft aan dat er behoefte is aan verdieping. Het begrip ‘passie’ wordt vaak gelinkt aan storytelling. Toch zal het idee van verhalen maken om de klant te verleiden en te vermaken, verbonden moeten zijn met de missie van de organisatie. Op LeWeb zag […]
Dish.fm is a new restaurant recommendation mobile application, launching today, which focuses on helping users find the best dishes at their local eateries. Initially, the company had gone the Foodspotting route, having debuted an early version of the app this summer which relied on crowd-sourcing techniques to fill its database with photos and reviews. But just a month after the app went live in the App Store, the company knew it had to revamp. Today’s app scraps that earlier approach, and now generates its “best dish” recommendations using sentiment analysis technology, not original user-generated content.
Foodspotting is launching a new feature today that allows restaurants to promote themselves to hungry locals — and also provides one of the first big opportunities for the startup to make money.
Co-founder and CEO Alexa Andrzejewski said that the app’s development has had three distinct stages. First, it needed to recruit the “foodspotters” themselves, namely the people who want to share photos of their favorite dishes. Then, with the redesign in February, the company tried to expand beyond the foodspotters to “food seekers” by making it easier to rate food and browse dish recommendations. Now the company is starting phase three — “connecting foodspotters and food seekers with restaurants.”
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At TechCrunch we like to get the rest of the story. That’s why we go in-depth, hard-hitting, and close to the ground. Nowhere is that clearer than in this hardcore, hardball, and soft cheese interview with the folks from the Melting Pot, a popular fondue (from the French “What do we do with this old cheese? Melt it?”) restaurant that may or may not be in your general vicinity.
The Melting Pot has teamed up with Foodspotting.com, a popular site for spotting food, and, like a tempest-tossed couple engulfed by a sea of hot broth, both companies are clawing their way back into the public consciousness by offering a $100 gift card to lucky foodspotters who deign to spot their fondue. I’m not exactly sure how the contest works (presumably you take pictures of whatever fell into your gruyere) but $100 is nothing to sneeze at nor would you want to because sneezing into fondue can make quite a nasty sort of conglomerate.
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