Categorie: fiksu

Adverteren op Twitter & Facebook: van ‘inferred data’ naar ‘declared data’

artikelen, bazaarvoice, ddma, Dossiers, Engagor, Events, facebook, Facebook Twitter Marketing Summit, fiksu, Gigya, Marin, Nanigens, philips, Reportages, Sales Force, social, Social Media, statistieken, strategie, summit, Trends, Twitter

Social en search combineren levert meer omzet per klik op en een ‘declared identity’ helpt je klanten beter te bedienen dan ‘inferred identity’. Dat zijn een paar onderwerpen van de interessante Facebook Twitter Marketing Summit van DDM Alliance dit jaar. In dit artikel nemen we je graag mee in de social media-learnings. Manifest Uitzonderlijk aan de Data […]

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Crackdown On Download Bots Meant Installs For Top iOS Apps Took A Dive In March

apps, fiksu, mobile, mobile marketing, social, TC, user acquisition

web-botsDownloads for the top 200 free apps in the U.S. iTunes app store took a 30 percent dive in March, according to Fiksu, a Charles River Ventures-backed company that helps mobile developers find users cheaply.

The culprit? Two things. One is that we’re just coming out of the very lucrative holiday season, when downloads spike and people get new phones that they’re eager to experiment with through trying tons of apps. The other may be Apple’s crackdown on download bots, or automated programs that downloads apps tens of thousands of times to help them break into the top of the charts.

Fiksu says that the top 200 free U.S. iPhone apps saw 4.45 million downloads per day in March, down from 6.35 million per day in February. Apple issued a warning to developers during the first week of February, telling them not to use services that explicitly manipulate the charts.

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