Fanatix Hits 500K Downloads, Launches Portuguese Version Of Its ‘Mobile-First’ Social Network For Sports Fans
In a quintessentially European move, Fanatix, the iOS-based second screen app and wider ‘mobile-first’ social network for sports fans, has released a Portuguese-language version in partnership with Sportinveste Multimédia — a joint venture between Sportinveste and Portugal Telecom which owns the digital media rights the Liga Portuguesa soccer league.
The deal also comes hot on the heels of the UK startup releasing some encouraging numbers: It’s hit the 500,000 download mark, up from 250,000 downloads as reported in late October last year.
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In the UK, the summer of 2012 is already being looked back on as the British summer of sport. It kicked off with a traditionally poor performance by the English football team in the Euros, followed by a much more successful Olympics and Paralympics held on home soil. All three events were a national and televisual spectacle, but it would seem that the second screen saw 