Last August, Affectiva, developer of a new way to track facial responses to online content, raised $12 million from KPCB, Horizon and others to take its tech to a wider market. Today comes one of the fruits of that effort: the company is announcing a deal with the Ebuzzing Social video advertising platform for the company to integrate Affectiva’s Affdex facial coding software into the Ebuzzing Social platform.Lees meer
Earlier today European regulators collectively scored a victory for privacy when the Irish Data Protection Commissioner revealed it had managed to get Facebook to drop all facial recognition activity on its platform, as part of a wider investigation and process to get Facebook more in line with EU regulations on data protection and consumer transparency — most of which Facebook appears to have passed successfully. So: done and done? Not quite.Lees meer
The worlds of ad technology and consumer engagement in games and other online activities moved a little bit closer together today. Affectiva, a startup spun out the MIT Media Lab with a way of measuring emotional responses from online users by tracking their faces, is today announcing a round of funding worth $12 million. It will use the funding to take its technology, first implemented to measure the effectiveness of ads, into the consumer market.
The Series C round was led by Horizons Ventures (investment vehicle for Hutchison’s Li Ka-shing and early backers of Facebook, Spotify, Siri and more) and the Kleiner Perkins Caufield & Byers (KPCB) Digital Growth Fund (backers of Facebook, Twitter, Zynga, Groupon, Square, Klout, Waze, Shazam, Spotify, etc.). Some existing investors, which include WPP, Myrian Capital and the Peder Wallenberg Charitable Trust, also participated.Lees meer
Tagged photos are Facebook’s lifeblood, and it would be happy to suck them out of other apps. That’s why I suspect Facebook will resurrect Face.com’s facial recognition API, even though it just shut it down less than a month after acquiring the Israeli company.
Reopening the API will let other apps’ users easily tag their Facebook friends in photos…which can then be shared back to Facebook where they generate notifications, return visits, and engagement the social network can monetize with ads.
It’s all part of Facebook’s on-going quest to become the Omni-news feed, collecting content from everywhere for data-mining and display.Lees meer
The last several months have proven rather unpredictable for Facebook. First, they bought photo-sharing powerhouse Instagram for the astronomical sum of $1 billion, even though it was rumored that they had been working on their own mobile photo-sharing app for several months prior to the purchase. They then announced that Instagram would remain independent, shortly […]Lees meer
Facial recognition company Face.com has just released a new mobile application that takes advantage of its technology to identify the faces of your friends in photos. Called “KLIK,” the app is a real-time, facial recognition mobile camera app for iPhone that automatically identifies your friends by name before or after you take their their photo.Lees meer