Facebook, Twitter, and LinkedIn — Social Media Table Stakes. Are You Prepared to be Bold?

Some might say that social media has reached an inflection point. Companies are now staffing social media roles. They have shifted from inaction, to hiring consultants, to making social media part of their day-to-day activities. If a company is just getting into social media now, it has to do more than just catch up. Establishing […]

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Facebook’s Revenue Growth Strategy: Ad Targeting By In-App Behavior

Facebook Behavioral AdsFacebook has an answer to those wondering how it will justify its IPO price and keep revenues growing as it saturates key markets: a new behavioral ad targeting system. Facebook has been quietly rolling out the beta of “Open Graph action spec targeting” which allows advertisers to target users by what they listen to, where they travel, what they buy, and other in-app activity.

These behaviors can more accurately denote conversion potential than a user’s biography or interests, That means Open Graph action spec ad targeting could turn finding a needle in a haystack into shooting fish in a barrel. The targeting options could improve the ROI of Facebook ads, and thereby attract a new class of advertisers, get existing ones to spend more, and pull in dollars from search, display, and offline channels.

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The 5 Reasons Why Facebook Is Worth So Much Money

Facebook MoneyHow did Facebook become worth so much money that it could file for the biggest IPO in tech history? By building a highly defensible product, platform, and advertising business on top of brilliant talent and valuable data. It now has several competitive advantages that protect it from disruption and could give it a long life as the primary online identity provider. Here are the 5 components that make Facebook a smart long-term bet for investors, regardless of its exact IPO pricing.

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