Updates over Media, Marketing en Publishing
Leaked documents about Facebook’s new Premium Ads, which are set to be released February 29, surfaced on tech news site GigoOm yesterday afternoon, and the company is boasting some fairly ambitious claims about the reach and impact of the new advertisement package. Peter Corbett, CEO of iStrategyLabs, posted the documents in the format in which […]
Lees meerAccording to a recent Bloomberg article, GameStop, Gap Inc., J.C. Penney and Nordstrom have all closed their Facebook storefronts over the past year. This shouldn’t be a surprise. While Facebook may be the most visited website, with 845 million members, consumers go there to hang out, not shop. Sucharita Mulpuru, an analyst at Forrester Research, […]
Lees meerCurrently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. The […]
Lees meerI’ve been asked quite a few times at speaking engagements, and by clients, “Will Facebook be adding the Timeline for Business Pages”?. Well, if you haven’t heard, the rumors started leaking last week, and apparently the Timeline will be coming to business pages as early as the end of this month. It sounds as if […]
Lees meerThere are some truths in business that will forever built within the process of building a brand. 1. Your customers will always talk about you whether good or bad. 2. Everyone makes mistakes that can and will be remedied with the right process. Even PR people! 🙂 The introduction of social media has brought major […]
Lees meerLast week, I recommended three types of Facebook video posts that can offer the highest levels of engagement and social return on investment: the landing page video, the company culture video and the how-to-video. Now, let’s discuss ways that you can optimize Facebook videos like these to maximize fan engagement, delight loyal brand enthusiasts and […]
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Bartle Bogle Hegarty today became the latest company to make the leap into social gaming, and it is on the lookout to give seed funding to social gaming developers who want to make the jump with them.
The ad agency’s Asian division, BBH Asia Pacific, has opened a new venture, Chuck Studios, which will be run in partnership with one of its longtime clients, the confectionery giant Perfetti Van Melle — makers of Chupa Chups lollipops. Together, the two will invest in social games promoting the brand, in exchange for a share of whatever revenue is made from the content.
The first product of the venture, Chupa Chucker, made in partnership with studio Atommica, goes live today on Facebook. Future games will also run on iOS, Android, and HTML5, BBH tells us. “The only requirement is that the numbers have to check out.”
Lees meerBartle Bogle Hegarty today became the latest company to make the leap into social gaming, and it is on the lookout to give seed funding to social gaming developers who want to make the jump with them.
The ad agency’s Asian division, BBH Asia Pacific, has opened a new venture, Chuck Studios, which will be run in partnership with one of its longtime clients, the confectionery giant Perfetti Van Melle — makers of Chupa Chups lollipops. Together, the two will invest in social games promoting the brand, in exchange for a share of whatever revenue is made from the content.
The first product of the venture, Chupa Chucker, made in partnership with studio Atommica, goes live today on Facebook. Future games will also run on iOS, Android, and HTML5, BBH tells us. “The only requirement is that the numbers have to check out.”
Lees meerOK, OK, so I read this report this week that a guy up the road from me killed his neighbor because his daughter was un-friended on Facebook. And then this story is buzzing around about the guy who shot his daughter’s computer and posted it on YouTube because she whined about doing her chores in […]
Lees meerSince Facebook converted personal profiles to Timelines, the rumor mill has been fired up with the speculation that Pages will soon follow suit. On February 15, Facebook executives confirmed these rumors and announced in AdAge their plans to add Timeline for Pages this month. Although no one is exactly sure what this means for brands […]
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