Updates over Media, Marketing en Publishing
Facebook announced the new Timeline for Pages and surprised everyone by making them available immediately! And honestly, there are a lot of changes and many questions to be answered. But don’t worry – as an admin, you can preview what your page will look like, make the changes you want and tweak for a while. […]
Lees meerSocial marketers are always on the lookout for solid ways to measure and analyze performance. When it comes to content effectiveness, the more experienced marketers are moving away from asking “What happened?” to “Why did it happen?”. In their quest to understand what content works, they are starting to seek answers to what their most […]
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Facebook has a grand scheme to make advertising on its properties less risky and less guess-work than buying ads anywhere else on the Internet. Facebook wants ads to be content, and now its Reach Generator allows advertisers to pay a fixed fee to guarantee that their content is seen by 75 percent of their fans. Of all the announcements made at the Facebook Marketing Conference on Wednesday, Reach Generator is the most innovative because it provides a powerful alternative to CPC and CPM for the world’s richest brands, and a way for Facebook make more efficient use of its inventory.
Here’s a breakdown of Reach Generator and the other big news from the Facebook Marketing Conference, and how it changed the marketing industry landscape.
Lees meerFacebook has a grand scheme to make advertising on its properties less risky and less guess-work than buying ads anywhere else on the Internet. Facebook wants ads to be content, and now its Reach Generator allows advertisers to pay a fixed fee to guarantee that their content is seen by 75 percent of their fans. Of all the announcements made at the Facebook Marketing Conference on Wednesday, Reach Generator is the most innovative because it provides a powerful alternative to CPC and CPM for the world’s richest brands, and a way for Facebook make more efficient use of its inventory.
Here’s a breakdown of Reach Generator and the other big news from the Facebook Marketing Conference, and how it changed the marketing industry landscape.
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A tug of war between innovation and monetization as Facebook grows could dilute The Hacker Way, says a paywalled piece from CNN Fortune. But a plan hatched since it filed its S-1 to IPO. Rather than sacrifice the user experience for revenue or vice versa, Facebook is merging the two. Content is being transformed into ads, and those ads are being blended into blank spaces and feeds where they’re less obtrusive.
Scaling a company from 200 20-somethings to 3,000 30-year olds is no cakewalk. If the plan works, though, Facebook could bridge the gap between engineering and advertising, make the company feel a whole lot smaller, and let The Hacker Way live on.
Lees meerYesterday we told you about the latest change to Facebook brand Pages with the roll-out of Timeline. It is a significant move from Facebook, but it wasn’t the only announcement made at the Facebook Marketing Conference. There’s more to the story than just Timeline for Brands. First, the bad news. With the launch of Timeline […]
Lees meerFacebook is notorious for making changes to their layout without as much as a heads up for users. The major switch from the infamous “Wall,” to “Timeline.” is no exception. Whether you love it or hate it for your personal page, Facebook has now opened up a the Timeline layout for brands as of yesterday, […]
Lees meerShowcase Your Favorite Apps! Facebook’s new Timeline layout for Brand pages brings a change to where our custom tabs display on the page. However, beyond changing their location, this has gifted us with the ability to change their graphic to suit out needs… something that was not possible before! Visit your Page (in Timeline format, […]
Lees meerThe new Timeline for Facebook Business Pages was introduced yesterday, and businesses had the option of opting in right away, or waiting until March 30th when the conversion will be made for you. As a side note, I always advocate opting in when you can, rather than waiting until the last minute. The last minute […]
Lees meerFacebook announced a new premium advertising product yesterday. It offers bigger photos and is said to be ‘more social,’ although it still falls far short of the flexibility advertisers crave. For all the goodness that’s wrapped up in this solution, you’re going to have to shell out a wad of cash: you have to commit […]
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