Updates over Media, Marketing en Publishing
The countdown to March 30 is on – only a handful of days left! March 30 is, of course, the day that Facebook will roll out the Timeline layout forall business and nonprofit pages, whether they are ready or not. When I first heard about this mandate, I immediately got defensive. “What about all the time-stretched and overwhelmed […]
Lees meerOn Friday, March 30, Facebook is going all “branding” on businesses and universally rolling out Timeline for Facebook Pages. Many are touting this feature as the most significant event to date for businesses marketing on Facebook. If you have a business page on Facebook but haven’t updated to Timeline yet, here are the main things you need […]
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Friends Reunited — which once laid claim to being the UK’s first social network before falling far behind the pull of Facebook — is relaunching this week as a “digital scrapbook” where users can collect their own pictures along with copyrighted photos, through a series of deals with image libraries.
The first two libraries to sign up, the Press Association and photographic archive company the Francis Frith Collection, collectively will contribute some 350,000 photos into the service, and a spokesperson says that there will be “more images and deals with more libraries added in the next few months.” Altogether the site will offer users 10 million “memories” in the form of 6 million photos, 2 million events and 2 million places to tag alongside their own content.
Lees meerA couple of weeks ago, we hosted some seminars for Voluntary and Community sector groups on behalf of Cheshire Action. Many of the attendees were from groups not always known for embracing technology, such as Parish Councils, and we wanted to focus on communicating the basics of why social media is relevant and powerful in […]
Lees meerYup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. As I wrote in this earlier post “ Quit Blaming Facebook and Fix Your Own Marketing Problems” it’s important you don’t waste too much time complaining. Instead use that […]
Lees meerWith Facebook launching their new Premium Ads there has been a resurgence in using Facebook’s advertising program which I am sure was their intention. I have had a lot of people who have not been game to go play with Facebook Ads and yet they are very easy to use, the top priorities before you […]
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Kevin Systrom, the CEO of Instagram, earlier this week spelled out a few ways that Instragram might, one day, make revenue through marketing and advertising around its photo-taking, filtering and sharing service, which now has 27 million registered users. But for now, another company is using some of the big buzz around the mobile startup for its own business gain:
Vitrue has launched an Instagram “tab module” for brands to use on their Facebook pages, using Instagram’s API to automatically import a selection of pictures based around a specific tag and create albums. The social media marketing company claims that this is an industry first. But more generally, it is also a sign of how marketeers are trying to incorporate more visual elements into their Facebook campaigns to make them more engaging with users.
Lees meerCareer counselors, resume writers, HR directors, labor lawyers and job-seekers: If you want publicity, jump head-first into the debate over whether companies should be asking job applicants to turn over passwords to their accounts on Facebook and other social media sites. Even better, explain how you’re advising job applicants. Should they do as they’re told, […]
Lees meerThe social media firestorm ignited by the decision by more than 100 sponsors to pull their ads for Rush Limbaugh’s radio talk show has finally begun to burn out. After an action-packed few weeks that brands like the usually-quiet ProFlowers and Sleep Number Beds shot to the top of Media Logic’s Retail Social Juice Index, […]
Lees meerSpring has officially arrived, and it’s not just a time to reorganize your office, garage or closet. This year, expand your spring cleaning ritual to your social media marketing as well. Here’s a strategic checklist to freshen up your online presence, strengthen your brand, and really enjoy the fruits of your marketing labor. TWITTER CHECKLIST […]
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