How Facebook’s Winning The War Against Yahoo, Patent By Patent

Facebook Vs Yahoo Boxing LogoFacebook has executed a masterful response to Yahoo’s patent trolling that protects it legally but still makes it look like the victim. Here I examine how for almost every patent Yahoo claims Facebook infringes upon, the social network has countersued with a stronger, more specific patent for content feed sorting, advertising, and privacy.

Facebook will maintain the moral high ground, and likely bypass a costly settlement. But there’s none of Facebook’s blood in the water, nothing for the sharks to circle. It could have gone much worse.

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How To Backup Your Facebook Profile Data

Backup Your Facebook Profile While I prefer Backupify for a ongoing backup service, for a as-needed, Facebook profile backup, Facebook’s exporter rocks! Facebook’s Profile export tool is a great way to make a “master” backup copy of your Facebook profile. (Unfortunately, it does not work for Pages or Groups and there is no import feature.) […]

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Why Do the New Pages Timelines Make Promoted Stories More Important?

The Facebook timelines have been rolled out gradually, but after March 30, 2012, they will be permanent for all Pages and profiles. Users have embraced the new format with mixed reactions, and their feedback has many brands wondering what the change will mean for their online marketing strategy. In short, the official introduction of the […]

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Should Employers “Like” Social Media Background Checks?

Facebook, Twitter, LinkedIn, and many other social media sites are simply filled with insight and information that can help employers narrow down a large field of prospective candidates or make a final employment decision. Peering into the social world of a candidate’s Facebook page to view photos, read wall postings, and even check out their […]

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4 Quick Ways to Protect Your Facebook Account

Your Facebook account is an extension of your personal or corporate brand that you must maintain with complete control. Social media thrives on trust and clear communication. A hacker can throw your business or personal image into chaos in a matter of seconds if you haven’t taken the proper security precautions. A good place to […]

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