Updates over Media, Marketing en Publishing
A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach “The reach chart shows how […]
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There’s panic about a security hole in Facebook’s iOS and Android apps that surfaced this week, but the threat of identity theft is being blown out of proportion. You only need to worry if your phone is actually stolen, and even then a hacker would need it to be jailbroken, use tools like iExplore, or they’d have to take the device apart. Once a hacker has full physical access to your phone, you have a lot more than Facebook to worry about, as the thief could steal your contacts, cookies, and access all your apps if the phone was unlocked.
Really, this security hole highlights the new dangers of having your phone stolen. Owners should make sure they have a remote wipe solution ready to nuke all their data or else things could get ugly quick.
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Popping over to Facebook is always a crapshoot. Will it be a picture of a swaddled, newly born baby or your weird uncle spouting Jack Handey-esque aphorisms? You never know. That’s what LeFeed.com is for. It makes sense of your Facebook feed and brings up almost exactly the content you prefer.
LeFeed, launched on April 1, is clearly a work in progress and is, at best, a toy. However, the intelligence behind it is very compelling. Founder Serdar Yildirim says LeFeed has “two main goals: organizing users Facebook news feed and recommending new content to the user that don’t suck.” I also suspect his tertiary goal will be to not get sued by Facebook for using a similar logotype and color scheme, but that wasn’t in the FAQ.
Lees meerThe highly publicized shift from Wall to Timeline is officially published for all brand pages as of March 30, 2012, but the new appearance isn’t the only major change that will affect brands and marketers. Here are a few Timeline features that brands should get familiar with: 1. Admin Panel Take some time to explore […]
Lees meerIt can be difficult to dominate the SERPS, and a balancing act choosing how best to prioritize your search engine optimization efforts. In terms of off-page optimization, building quality links is one of the best ways to improve your rankings and increase your organic traffic. But just what is a good or ‘quality’ link? Is […]
Lees meerDesigners are almost always freelancers or small business owners or workers these days. But whether they are or not, self promotion and branding are crucial elements to remaining relevant and finding work. Without a viable image that has some visibility, there is no way to beat down the huge number of competitive designers seeking to […]
Lees meerFacebook commerce has been tipped as one of the biggest trends to watch in 2012. Despite some high profile brands (J.C. Penney, Nordstrom, Gap) seemingly abandoning their efforts to sell directly on Facebook, we are seeing some smaller brands experience remarkable success with their Facebook Commerce efforts. This is particularly true for those brands leveraging […]
Lees meerBye-Bye Time Sucking Social Games! Now take advantage of the collapsed view that games use in your “Most Recent” news feed filter to easily hide them in bulk! First, you need to be in the “most recent” filter to see what I’m talking about: (You probably won’t see the F.B. Purity entries but that’s a […]
Lees meerHow To Change Your Facebook Fan Page Name Facebook Now Offers *Two* Ways To Change Your Business Page Name Please Note: These methods do NOT change the custom vanity URL (username) for the Page, which currently remains completely non-changeable. What the Rules on Fan Page Name Changing Used To Be Prior to the most recent […]
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Facebook has executed a masterful response to Yahoo’s patent trolling that protects it legally but still makes it look like the victim. Here I examine how for almost every patent Yahoo claims Facebook infringes upon, the social network has countersued with a stronger, more specific patent for content feed sorting, advertising, and privacy.
Facebook will maintain the moral high ground, and likely bypass a costly settlement. But there’s none of Facebook’s blood in the water, nothing for the sharks to circle. It could have gone much worse.
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