How to Show the Most Comprehensive Story for Your Company via Timeline

Facebook’s Timeline has already received a fair share of feedback. Is it a marketing fix, or a fail? Many marketing professionals are worried that the strategies previously relied upon to drive results are no longer facilitated by Timeline. Custom landing tabs, profile banners in the left column, and visibly prominent calls-to-action are all things of […]

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Insta-Backlash: Twitterverse Overreacts To Facebook’s Instagram Acquisition, Users Delete Accounts

b9e75d38827211e1989612313815112c_7Not everyone is happy about Facebook’s acquisition of Instagram this morning, it seems. In an apparent insta-backlash, a bunch of folks are tweeting about their intentions to delete their Instagram accounts now that Facebook has tainted their trendy social network with its massive data-grabbing paws.

It’s a spectacle even worse than when Instagram launched on Android, prompting all those #teamiPhone tweets. Sigh.

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Five Ways to Make Community Building and Ongoing Management Easier

There is no shortage of lists of social media tools and services to help establish and manage communities. The following is a list of the five tools and services that I am currently using and would recommend to anyone trying to lessen the sometimes tedious burden of building a community from scratch, managing it on […]

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Triple Bottom Line Thinking For Social Media

We all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Social media gives them the power to take content in new directions, thus causing us to react […]

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That Whole “Shoulder-Surfing Facebook Accounts At Job Interviews” Thing? It’s Probably Not Really Happening

imgresI think the folk tale of employers asking to see a candidate’s Facebook account was apocryphal at best, but it seems like it’s even being debunked in HR circles. Andy Lester a blogger on high-tech career-hunting, has noted that the tale, which surfaced in an AP story a few weeks ago, has been picked up as an example of the horrible state of hiring in this country. Pundits have opined, ink has been spilled, and now interviewees are ready to go into future places of work full of righteous indignation, just waiting for the mention of Facebook. But for the most part it’s an urban legend.

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