Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar

crowdtap-mobile-facebookCrowdtap, a web-based network that allows brands to connect with their most engaged fans and customers through social media, has just expanded to two more platforms: Facebook and mobile. The mobile application comes in the form of an iPhone app which allows fans to participate in the brand’s “challenges” (games and contests) in order to earn rewards.

Meanwhile, the new Facebook tab sets up a special “VIP” section right on the brand’s own Facebook page, to allow for interactions with its top fans.

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Did Facebook Underpay for Instagram?

On the surface, Facebook’s agreement to buy Instagram seems completely absurd. Companies with approximately zero revenues aren’t supposed to sell for a billion dollars. Founders aren’t supposed to make $725k per day over two years and then cash out. 13 employees aren’t supposed to be able to support a 40 million user social media empire. […]

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Best Practices for Rebranding Using Social Media: Changing a Company Image

This is part two of my three-part series on tactical methods companies can use to carry out rebranding across multiple social media accounts. Last week, I discussed common pitfalls companies face during the process of changing their names on Facebook, LinkedIn and Twitter and how to overcome them. Today, I’ll focus on the steps required to change […]

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Tips for a Better Facebook Page

Over the last month I’ve been tracking stats for just about every University Facebook page in Canada. Everyday I run a program which provides me with a daily like count, talking about count, post count, post likes, post comments and post shares for over ninety different pages. It’s an amazing way to quickly see the […]

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Tips for a Better Facebook Page

Over the last month I’ve been tracking stats for just about every University Facebook page in Canada. Everyday I run a program which provides me with a daily like count, talking about count, post count, post likes, post comments and post shares for over ninety different pages. It’s an amazing way to quickly see the […]

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Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action, Such As In-App Purchases, Shares, Offer Claims

Facebook Ads Conversion TrackingMarketers don’t actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show their ads to people most likely to take any specific post-click action on the social network, such as sharing a brand’s content to the news feed, buying virtual goods in their apps, or redeeming one of the new Facebook Offers at a local brick-and-mortar store. Previously Facebook’s Ads API and self-serve tool only permitted optimization for clicks, Page Likes, app installs, and check-ins. Data on conversions 1, 7, or 28 days after a click will now appear in the Ads Manager.

Rather than having to deduce what demographics are most likely to convert, and being unable to tell if those conversions came straight from ads, today’s improvements give advertisers more transparency, and will make it easier for a much wider range of businesses like social games, local businesses, and big brands to earn money from Facebook marketing.

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Why 84% of Your Facebook Fans are Lurkers

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” someone cries out to you. “You can reach 800 million people with a single […]

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