Why Walmart Should Bail on Hyperlocal Social
Recommend.ly has completed an analysis of a failed strategy by Walmart to develop local Facebook pages for each of its 3500 locations. Here’s the conclusion that Recommend.ly made: Walmart appears to have a content strategy including posting policy in place. However, it is not evident that they have store-level targets for acquiring or engaging fans. At least, none that seems to be working yet. One particular observation is the use ofcentralized content strategy. This is probably contrary to the philosophy … Continue reading →
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