Updates over Media, Marketing en Publishing
TV commercials that automatically play could soon hit Facebook’s news feed. This week Facebook CMO David Fischer admitted auto-play video ads might be distracting, but said “I believe there are ways we could do it.” Fischer said during his Stanford Future Of Media Conference keynote that he admired YouTube’s video ads. But auto-play video spots could be flashy and annoying in the quiet news feed.
Facebook risked driving users away by showing more ads in the news feed last year, but to Mark Zuckerberg’s surprise, a big increase in their presence during 2012 only reduced Likes and comments by 2%. Users are staying loyal, which during the 2012 Q4 earnings call Zuckerberg called a sign of the value Facebook provides.
Facebook today paused the test of its mobile ad network, which lives in other apps that it splits revenue with, and reapplying resources to its mobile feed ads. Freed-up staff could work on bringing its lucrative FBX ad exchange to mobile. In fact, Facebook is already looking into the option, says sources. FBX mobile could boost earnings and get $FB above its IPO price faster than an ad network.
Facebook and Apple grow closer today, as mobile app install ads in Facebook for iOS 6 now allow users to downloads apps from the App Store via pop-up instead of interrupting users and forcing them to leave Facebook. This could get developers to buy more Facebook ads since since the clicks they pay for are more likely to turn into actual downloads.
You scrolled right past the old design for Facebook’s “Pages You Might Like” mobile ads. Too much gray, not enough description. But they just got updated to show colorful banners and explain what a business does. Their designer Jeff Kanter thinks you’ll stop to give them a look. Maybe even a tap. With style and targeting, Facebook is turning limited mobile ad space into its secret weapon.
Which mobile device you use says a lot about your buying habits. That’s why Facebook just began allowing advertisers to select which devices and operating systems their Facebook mobile ads show up on. This lets Android app developers avoid wasting money advertising to iPhone users, and luxury brands can target people with iPads. If Facebook is going to be a mobile ads company.
You probably won’t see the revenue bump in Facebook’s earnings report today from all its new monetization schemes. But with this quarter’s rollout of Gifts, a mobile ad network, app install ads, FBX, and Sponsored Results, Facebook tried show the world that it has new engines to power profits. Earnings and share price may drag for a while longer, but here’s how they could kick into high gear eventually.
Just three weeks after Facebook formally launched Custom Audience ads that can target people by lists of email addresses or phone numbers, TechCrunch has attained the first reports on their performance and they’re promising. Not as amazing as Facebook Exchange retargeted ads, but they boost clicks and conversions, reduce costs, and deliver ROI according to Facebook and three adtech startups.
If you own a business, you know how crucial it is to gain exposure and promote your brand and product to the public. However, if you are still starting or limited on funds, marketing can be a daunting task when we speak of finances and effort. Be thankful that you are operating your business at […]
Lees meerA few days ago, I was perusing Mashable when I came across two interesting stories. These two stories captured my attention, and I thought it particularly intriguing the way in which they were positioned, one following the other. I’m sure it wasn’t Mashable’s intention, but this positioning seemed to be like an implicit comparison: Facebook […]
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