Backed By $1.3M, Social Commerce Startup Getonic Looks Beyond F-Commerce, With ~5,000 SMBs, 15 Corporates Signed Up To Sell

Getonic logoIsraeli startup Getonic, which builds tools for small businesses wanting to sell via social channels such as Facebook, has announced it has raised $1.3 million in total funding. Getonic’s seed backers include thetime, Rutledge Vine Capital, private investor Mortimer Singer, and other unnamed angel investors.

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Yardsellr, The “eBay For Facebook,” Becomes The Latest Casualty In Social & Local Commerce

yardsale_CMYKIn the fall of 2011, we caught up with social commerce startup, Yardsellr, which the founders claimed at the time had grown into a community of over 5 million people. The Facebook-based social commerce platform was listing 6K new items for sale each day (at the time) and had over 120K items for sale in total. This, by the way, came after the company raised $5 million from Accel in 2010.

However, at the time, only 175K of its 5 million users were active on the site each month — a number, which in retrospect, might have rung a bell. Last week, in a blog post, Yardsellr announced that it would be shutting down operations in the next 60 days.

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Facebook Collections: Tell Me What You Want, What You Really Really Want…

Last week, Facebook began testing their new “Want” button. Currently in beta (see various Collections posted live on Pottery Barn, Fab.com, and Victoria’s Secret brand pages), clicking the Want button allows Facebook users to curate and publish social wish lists in their news feeds. Wish-granting friends can click on a coveted item to purchase immediately […]

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Facebook Launches Gifts, But Do and Will People Buy Things on Facebook?

Remember those horribly corny yet ubiquitous virtual gifts on Facebook circa 2007-2010? Admittedly, to my chagrin, I can recall sending and receiving several virtual smiley face balloons, birthday cakes, glasses of champagne, and roses. (Hey, at least I never once played Farmville.) (The piñata was a personal fav, as were those two creepy bears locked […]

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Start a Free Facebook Store with VendorShop

Monetizing social media however requires a lot of effort. Fans may like a Facebook page but converting likes to buys requires serious groundwork. Most marketers are already at work building brand awareness through the social media. Raising the effort to ensure monetization require delivering engaging content and apps that drive people to making a purchase. Games, contests, discount coupons, exclusive offers, previews and samples are few content types that serve this purpose. Success depends on the promotional content being explicit … Continue reading


Econsultancy Training

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Open a Facebook Store in 15 Minutes with Payvment

Facebook as a tool for social engagement and brand visibility works fine, but brands do not benefit unless such engagement or visibility ultimately brings in dollars. What better way to ensure this than to monetize through Facebook itself, without having to risk users navigating away from the page to the brand’s ecommerce platform? Payvment, a free Facebook application, allows businesses to set up virtual storefronts on their Facebook Fan pages. The term that’s flying around to represent commerce on Facebook … Continue reading


Econsultancy Training

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The Key to Successfully Selling on Facebook

Imagine you’re a large brand.  You want to have direct contact with the people who buy your products.  You want to know what they want.  How much they are prepared to pay for your products.  And who is recommending your products.  You want to identify your brand advocates and ambassadors and reward them accordingly.  You […]

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VendorShop and Planet Payment Join Forces to Launch Free Multi-Currency Shopping Cart for Facebook Stores

VendorShop, a leading provider of shopping cart applications for Facebook and Planet Payment, Inc. a leading provider of international and multi-currency payment processing services, today announced the integration of VendorShop’s Facebook shopping cart application with Planet Payment’s iPAY multi-currency eCommerce gateway. This innovative Social Commerce solution (www.facebook.com/PlanetPayment) empowers merchants to sell to a global market […]

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