Categorie: exchanges

Display advertising: dit zijn de trends voor 2015

Adverteren, artikelen, Commerce, Contextueel adverteren, Dossiers, exchanges, Google AdWords, marketing, native advertising, Programmatic buying, realtime bidding, ROI, sea, Search Marketing, Trends, video advertising

Wat staat er voor 2015 allemaal op stapel in de wereld van display advertising? Waar kun je het beste je focus op leggen en waar liggen de kansen binnen display advertising? In dit artikel blikken we terug op de belangrijkste ontwikkelingen van het afgelopen jaar en deel ik mijn visie op de ontwikkelingen voor het komende jaar. Riemen vast! […]

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Infographic: The Joy of Clicking

baynote, check-out, Comscore, customer reviews, ecommerce, exchanges, infographic, Marketing Infographics, Mobile and Tablet Marketing, mobile commerce, online shopping, pricing, returns, shipping, shopping behavior

Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of online sales. To attract these connected consumers, retailers must make purchasing on their website pleasant, convenient, and easy. What else …

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