Ahead Of Bowl Season, ESPN Teams Up With Twitter To Provide College Football Video Highlights In Stream

twit-espn-decoder-articleInlineAs second, third and fourth screens become increasingly popular among sports fans, Twitter has been among those platforms to see a significant increase in sports-related chatter. Social media and Twitter in particular have become popular destinations for fans looking to share their thoughts and engage in conversation during the action.

For the holidays this year, Twitter and ESPN have teamed up to provide college sports fans with the ability to watch highlights from this year’s Bowl games on the go. Beginning today, in anticipation of College Football Bowl Season, ESPN will be delivering instant video highlights to sports fans via Twitter.

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ESPN Goes Realtime, Turns Its Content Firehose Into A Streaming Reader

Screen shot 2012-09-20 at 3.50.42 PMOh, it’s on. Over the last year or so, ESPN has been experimenting with better ways to present and distribute its content on the Web and on mobile. Essentially, they realized (or at least I hope they did) that their user experience on their digital properties wasn’t great and that others were sneaking up on and passing them — their dominance in TV notwithstanding. Yesterday, they launched a new product in beta called SportsCenter Feed that offers sports fans a new way to consume ESPN’s content.

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Top Social Marketing Lessons from Leaders in Sports, Retail, and Services (Infographic)

In our latest marketing white paper, Social Success Stories: Marketing Lessons from Industry Leaders, we analyzed the top social brands in retail, services and sports to identify and share their best-in-class strategies for success. We reviewed their social presence and analyzed the content strategies used by social marketing leaders such as Converse, Whole Foods, NBA, […]

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Social Success Stories: 5 Best Practices from the Market Leaders in Sports, Retail and Services

Large brands may have a natural advantage when it comes to social marketing, but a vibrant social community that generates ROI still requires intelligent strategy and hard work. As social marketers from brands large and small strive to improve their social presence, there’s always something to learn from the best. Recently, we at Awareness, Inc., […]

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