Categorie: Enterprise

SocialFlow Opens The Floodgates

Enterprise, social, Startups, TC

SocialflowBrands love marketing across social media, but it is a little like TV advertising in that it is hard to measure how effective it is. Sure, you can count retweets, likes, and Klout scores, but how does that translate into real engagement with a brand or actual spending? SocialFlow is trying to answer these questions, and in the process is growing like crazy.

“I don’t know who put the call out to put money into social media, but it is out there,” says CEO Frank Speiser. A year ago, Socialflow had two employees. Today, it has 34. “We have 5,500 leads active and qualified,” says Speiser. “I just need people to work the phones.”

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Nimble Goes After Salesforce, Wants To Be The “Pandora Of Contacts”

Enterprise, social, Startups

Jon-Ferrara_largeJon Ferrara thinks Salesforce is doing it wrong when it comes to social. The founder of Goldmine, a CRM company he sold for $100 million nearly a decade ago, is attacking the market a different way with his latest startup, Nimble. “We are effectively Salesforce but social,” he says, taking a jab at what is now the 800-pound gorilla. Salesforce would counter that it has Chatter and Radian6, but punching up is always a good way to get noticed (just ask Marc Benioff, who became a billionaire tussling with Microsoft and Oracle).

Ferrara just hired away the product director who made Chatter Mobile, Jason McDowall, who will now head up the team building Nimble’s mobile apps.

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Bitly Rolls Out New Enterprise Dashboard, Providing Better Access To The Real-Time Social Web

Bit.ly, Enterprise, social, social search, TC

reputation-540wPopular link-shortening service Bit.ly is today announcing the launch of Bitly Enterprise 2.0, a new version of its enterprise-friendly dashboard. The Bitly Enterprise platform, which helps businesses with multiple social media accounts monitor the impacts of their content’s distribution, will now include the first production release of the company’s brand-new search technology, allowing customers to track content around any subject or phrase across the entire social web – not just Twitter and Facebook.

This technology is providing access to a new view of the web. The web is no longer just a list of linked pages, but a web of fresh, social and viral content that’s weighted and ranked in real-time, and, in many cases, before Google applies its own PageRank to it.

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Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software

Enterprise, Fundings & Exits, social, TC

Screen Shot 2012-01-04 at 10.30.03 PMBig consumer brands generate all sorts of consumer interest and expertise, but they’ve generally struggled to capitalize on these relationships to improve themselves. Lithium has been building itself into a market leader at solving this problem over the last ten years, offering white-label community sites and related products that allow brands to let users share ideas with each other — and tell the brands what they’re doing well, or not.

The company is now doubling down on its business, raising a $53.4 million fourth round of funding on top of the $39 million that it has previously brought in.

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Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software

Enterprise, Fundings & Exits, social, TC

Screen Shot 2012-01-04 at 10.30.03 PMBig consumer brands generate all sorts of consumer interest and expertise, but they’ve generally struggled to capitalize on these relationships to improve themselves. Lithium has been building itself into a market leader at solving this problem over the last ten years, offering white-label community sites and related products that allow brands to let users share ideas with each other — and tell the brands what they’re doing well, or not.

The company is now doubling down on its business, raising a $53.4 million fourth round of funding on top of the $39 million that it has previously brought in.

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Social Network For IT Professionals Toolbox.com Acquired By Ziff Davis

Enterprise, Fundings & Exits, social, TC, Toolbox, Toolbox.com, Ziff Davis

toolboxDigital media publisher Ziff Davis has acquired Toolbox.com, a social networking and knowledge exchange website for IT, HR and Finance professionals that has been around since the late nineties and was previously owned by a company called the Corporate Executive Board. Terms were not disclosed.

For Ziff Davis, which was acquired and ‘relaunched’ as a digital-only media publishing company by former Time Inc. exec Vivek Shah in partnership with PE firm Great Hill Partners back in June 2010, this is the fourth acquisition in the past twelve months.

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