Updates over Media, Marketing en Publishing
The good social companies are the ones that listen, engage and provide value to their customers and target markets. The worst are the ones that spam, DM, out-in, and do everything they can to get your attention in the most annoying ways possible. The perfect companies are the ones that, in addition to being “good,” […]
Lees meerBlogging, without a doubt, is one of the fastest and most efficient ways to move up the SEO ladder in your industry. Nonetheless, knowing the difference between a lead, a quote, attribution, fact, opinion and any other writing term is not always necessary to becoming an influential and intriguing blogger. There are many activities and […]
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When we wrote about Napkin Labs last year, the Boulder-based startup had created an online lab space that functioned as a collaborative community in which fans could help their favorite brands incubate new ideas and make their voices heard. However, the startup soon found that creating a new destination community is an uphill battle.
Shifting its strategy, Napkin Labs began building tools that focused on the place where customers of these brands are already spending their time: Facebook. Today, the startup is introducing the results with the launch of Fan Center — a way for brands to go beyond “likes” and build real communities that drive insight, innovation and revenue right on Facebook.
Lees meerWill introducing interactions that are more real-world help social networks increase engagement? I’ve always, quietly, been a fan of social network Path. When it launched back in 2010 I wrote a post highlighting its features, whilst sitting squarely on the fence and making no predictions one way or another about its chances of success. Since […]
Lees meerIn our last piece on Social Media Campaigns, we introduced the basic benefits of giving fans a solid reason to ‘Like’ your page. In this piece, we’ll discuss a specific type of campaign that will get your fans involved and fill up your platforms with highly likeable and shareable visual content: A photo contest. One […]
Lees meerBy now, everyone has seen this Infographic. Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at substantial rate. Today, you can track and measure virtually any activity you would want to or deploy a tool […]
Lees meerBecause of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime target for brands and even individuals looking for help in spreading messages. But is the effort that marketing brand managers put into this backfiring? You could be killing your own Twitter marketing campaign by focusing on […]
Lees meerThere’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it’s not everything. Every marketer and page […]
Lees meerThere’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it’s not everything. Every marketer and page […]
Lees meerWith the growth of the internet and social media throughout the past decade, small businesses have been given access to low cost marketing like never before. Facebook, Twitter and blogging are inexpensive ways for small businesses to market themselves without the large costs traditionally associated with advertising. For those of us that were involved in […]
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