When It Comes To Social Media, Consumers Wont Take No For An Answer

Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this… and it involves the word “no.” Tapping into my vast and useless pop culture database (remember I just told you the other day of how much I enjoy […]

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Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

Back in December I shared results of a survey which revealed, among many other things, that marketers don’t get it. They don’t get why consumers want to engage and follow their brands in the social media space. Here’s even more proof that brand managers and all marketers are failing to realize the real reason people […]

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