Employee Engagement and Corporate Social Responsibility for Generation Twitter

At a time when attention spans are shrinking against the exponential growth of new technology applications and digital tools, maintaining employee engagement is a hard-won commodity, and the notion of uniting employees for a collective activity or cause can seem daunting. With so much information available at any given moment, reaching employees might be easier […]

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The New Way To IPO

In my role at Jive Software, I’m responsible for the head-spinning job of doing social media marketing for the social business leader.  In other words, up until recently, my parents had no idea what I did for a living. But that all changed when I helped market Jive’s IPO. The core philosophy of our social […]

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