Categorie: emarketer

Facebook verliest jongeren in hoog tempo aan Snapchat

adverteerders, apps, businesses, CEO Mark Zuckerberg, Context Cards, Debra Williamson, digital record keeper, emarketer, Evan Spiegel, facebook, fake news, fixen, groot brittannie, Instagram, Instagram Stories, Julie Smith, nieuw design, Poke, Privacy, problemen, re/code, Russische trollen, Snap Maps, snapchat, Snapchat lenzen, Snapchat’s Stories, social network, techjournalist Billy Gallagher, Techmagazine, The Guardian, Trends, unilever, vs, webgedrag, Wired

Het gaat om miljoenen jongeren die Facebook verlaten of er niet eens aan beginnen. Instagram profiteert daarvan, maar de grote winnaar is Snapchat, zo blijkt uit onderzoek van eMarketer. Ondertussen moet Facebook alle zeilen bijzetten om grote problemen zoals fake news het hoofd te bieden. De meeste adverteerders zien nog genoeg kansen, maar het klinkend […]

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Mobiele games groeimarkt voor marketeers

app-installataties, AppsFlyer, Aziatisch-Pacifische landen, Aziatische land, China, emarketer, Gaming, groei, interessanter mediummarketeers, internetters, japan, mobiele game-industrie, Newsflash, opbrengsten, ROI, studie, studies, taiwan, The Game of Gaming App Marketing, vietnam, zuid- Korea

Uit studies van eMarketer en AppsFlyer blijkt dat de mobiele game-industrie in de Aziatisch-Pacifische landen een stabiele en sterke groei doormaakt. Publiek en behaalde opbrengsten groeien fors in deze regio en daarmee worden mobiele games ook een steeds interessanter medium voor marketeers. In totaal werd de game-industrie in 40 landen onderzocht voor ‘The Game of […]

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Strijd tussen Amazon en Google over toekomst retail

adage, advertising week, Alexa, amazon, Amazon Prime, Amazon’s Echo Show, e-commerce shopping, Echo Plus, Echo Show, emarketer, Google, Google Assistant, Google Express, Google Home, Google Photos, Home Max, Home Mini, new york, Ralph Rozema, smart speaker, stemcommando, TechCrunch, Trends, Tweakers, vs, webshops, winkelen, Wirecutter, youtube

Amazon en Google zijn verwikkeld in een strijd om de beste smart speaker, het apparaat waarmee consumenten via een stemcommando kunnen winkelen. Google zit Amazon dwars door de speaker Echo Show geen toegang meer te geven tot YouTube, want Google werkt zelf aan een smart speaker met touch screen. Uiteindelijk gaat de strijd om de […]

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EMarketer: 26% Of U.S. Consumers Access Social Networks On Mobile Today, Facebook 85% Of That

advertising, apps, emarketer, facebook, mobile, research, social, Social Networking, TC

Image2 for post Details On The Upcoming New Facebook iPhone App. Now With Events!Figures out today from eMarketer estimate that in the U.S., just under 82 million consumers, or 26% of the population, will access social networks from their phones this year, rising to nearly 117 million by 2014. But if you are a social networking startup that sees that low-penetration figure as an opportunity, be aware that at the moment Facebook has all but cornered the market, and that the market is slowing down. Facebook today accounts for 85% of all mobile social networking activity, and that proportion is only growing: eMarketer projects that Facebook will account 87.4% by 2014 — or four out of every 10 mobile users and nearly two-thirds of smartphone users.

Meanwhile, growth in social network on mobile is slowing right down, from 50% in 2011 to 18% by 2014.

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The Role of Empowerment in Social Media Success

community manager, emarketer, employee empowerment, Jeremiah Owyang, social employee, Social Media, social media empowerment

Not a day goes by that I don’t learn something new which furthers my understanding of social media and the role of the community manager. I seek out new information and it finds its way to me. It’s a necessary and unavoidable part of the job description. But I’ve come to learn that success in […]

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When It Comes To Facebook A Like Does Not Equal A Sale

brand managers, brand marketing, brand strategy, Branding, consumer brands, digital, emarketer, facebook, Marketing Best Practices, social media campaigns, social media marketers, social media marketing, Social Media Strategy, steve olenski

I want to share some findings I came across via eMarketer re: a study conducted by eVoc Insights on the value of a Facebook “like.”  I also want to make note of something else I saw in the same eMarketer article which sounded a little too much like something I wrote not long ago… First, […]

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