Updates over Media, Marketing en Publishing
Email marketing and social media can work together to help optimize each other to drive additional revenue. According to a survey from MarketingSherpa, 75% of social media users still believe that email is the best way for brands to communicate with them. However, some “gurus” still claim they are masters of one of the other, […]
Lees meer
A new chapter today for Digsby, the social/instant messaging client bought by social network Tagged in April 2011 and effectively put into an idle state soon after. It has now been taken open source, with its code now living on GitHub. The intention to make Digsby open source was first announced in July of this year, but TechCrunch understands that it’s only been in the last day that the source code has been completely migrated.
The move gives a new lease of life to Digsby, which integrates different messaging and email clients into a single, unified view. Back when Tagged bought the company — the first-ever acquisition for the 330-million-member, 225-country social network — it was intended partly as an aqui-hire and partly as a tech purchase. All seven employees of developer dotSyntax were joining the company and the idea eventually was to incorporate features of Digsby into Tagged, which, unlike, Facebook is primarily about meeting new people (similar to Badoo) than it is about reconnecting with those you already know.
Lees meerGetting someone to subscribe to your email newsletter means they’ve let you into their sacred and holy land — the email inbox. People can interact with your brand from on Twitter, Facebook, Pinterest, StumbleUpon, and etc… but many times they just interact by putting a “like”, Tweeting or giving a “RT,” or re-pin your content, […]
Lees meer
I’ve long hated email. As someone with upwards of 5,000 unread messages at any given time, taking a quick moment to check email is like pushing hot pokers into my eyes. It makes me feel irresponsible and rude every time I see that massive number in bold, yet if I were to diligently read through each email I’m sent, I would write zero TechCrunch articles per day. I would complete nothing but the communication and coordination for future, real tasks.
This is thanks in large part to the actual content of messages. Sure, some startups are really great at the concise pitch, sending over three or four lines on their company and perhaps a screengrab, and asking if I want to know more. But most pitches, and most emails in general, are much longer than that. And the reason they’re longer?
Courtesy.
Lees meerIf your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps its not time to actually convert. Email marketing provides the best opportunity to reach those folks who have left, abandoned, or not visited in a while so you can pull them back into your sales. Email is alive and well as a proven … Continue reading →
There are still a lot of questions about this alleged Yahoo Voices data breach — including whether there was a reason behind the breach in the first place — but Yahoo has now officially confirmed that the data did in fact come from its servers, and that “approximately” 400,000 email addresses and passwords have been leaked in plain text online. Meanwhile, security specialists are now parsing the data and one has created a script to check if your email address (which doesn’t have to be a @yahoo.com address) is among those exposed.
In a statement in which it apologizes for the attack, Yahoo tells us that the data came from an older file from the Yahoo! Contributor Network (which it picked up via its Associated Content acquisition). But it also noted that less than five percent of the emails had valid passwords, and that it is now working to fix the vulnerability that led to the disclosure — note, it didn’t say it’s fixed yet.
Lees meerToday’s increasingly competitive world requires fast decisions and even faster execution, and this undoubtedly requires robust collaboration. Spaces by Moxie hopes to offer marketers a new suite of tools that aligns marketing, customer service and support within the enterprise. By aligning all, acquisition, retention, and upsell opportunities can be better coordinated, executed and measured. Spaces by Moxie is best suited for large organizations. The enterprise has to first establish groups and places, and provide for tools such as activity streams, … Continue reading →
I can’t believe that I’m different than most people. I check email throughout the day on my iPhone so that when I get to work, I can focus on the issues that are most important. My mobile device is my primary tool in opening and organizing the messages I receive. Of course, it can’t hurt when those emails are optimized for mobile devices. If you need some additional assistance getting your email mobile friendly, be sure to download How to … Continue reading →
“Know thy customer” is a time-honored percept for success in the marketing world. The majority of marketers collect email addresses, but lack the additional data that can help you better communicate with those subscribers. Rapleaf helps you learn more about your customers. They provide demographic and lifestyle data (age, gender, marital status, income, etc., click here to see all) on US consumer email addresses. Is it worth the expense and effort? Short answer is yes. In a daily deals case … Continue reading →
Whether or not you treat your email marketing program as if it were “social”, it doesn’t change the fact that email is the original social media. It may not be a social network, but all of the rules of engagement for social media should be applied to email marketing as well. While I won’t list […]
Lees meer
Vacatures