2012 US Election Content Marketing Strategies

Now that it appears the frontrunners are clear (my Libertarian son would disagree), it looks like both camps are settling in and the online strategies have commenced! The Whitehouse website itself has been transformed into one giant landing page for capturing email addresses, requiring the visitor to click through to get to any information: The Whitehouse has also been regularly releasing infographics… on the National Debt, gasoline prices, and even troop levels in Iraq. I’m pretty impressed that these methods … Continue reading

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