[ADV] Kom naar het eCommerce Café

[ADV] Op woensdag 25 november 2013 wordt het eCommerce Cafe bij
het Smulweb Kookcollege in Amersfoort georganiseerd. We zullen tijdens deze compleet verzorgde avond ingaan
op het onderwerp conversie optimalisatie. 

Sprekers zijn Mark Jansen (OOSEOO
Internetmarketing) over de noodzaak van conversie optimalisatie voor
succesvolle Seach Engine Marketing campagnes, Jeroen Blaauw (ex-directeur

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‘Kwart van de eCommerce is mobiel in 2017’ (VS Onderzoek)

[door Richard Otto] eMarketer heeft onlangs de eCommerce verwachtingen van de komende vijf jaar gepubliceerd. De Amerikaanse online retail verkopen zullen in 2017 bijna verdubbeld zijn met de huidige cijfers. Het mCommerce aandeel binnen de online sales zal komende jaren structureel doorgroeien naar 25% in 2017.

De verwachtingen van eMarketeer zijn net iets hoger dan de recente  eCommerce

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Now 18M Users Strong, Edmodo Makes Its First Acquisition In Root-1 To Become The App Market For Education

edmodo_logo_colorAfter spending years working as technicians at public schools, Jeff O’Hara and Nicolas Borg launched Edmodo in 2008 to address what they had come to see as a huge gap in the teacher-student relationship: The need for a better, safer way for teachers to connect and communicate with their students. However, with the launch of its APIs early last year to allow developers to build apps on top of its platform, what began as a social networking tool — a sort of Facebook or Yammer for education — has more recently evolved into a marketplace for education apps.

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Ourspot Launches A Marketplace For Hiring Amateur Photographers

ourspot-back_card_exampleWith DSLR sales up and Instagram setting a new bar for tastefully shot photos, there are countless hobbyist and amateur photographers out there. A new startup called Ourspot is tapping into that community by creating a marketplace where anybody can hire amateur photographers to shoot events for free to around a few hundred dollars or more. It’s out for San Francisco today, but Los Angeles and New York are coming soon. The sole founder, Sam Yam, is a veteran entrepreneur who worked at Loopt before co-founding and selling mobile ad mediation statup AdWhirl to AdMob. After leaving Google shortly after the $750 million AdMob acquisition, he started a group buying site ChompOn. But that flamed out like so many other group buying startups and Yam started tinkering with new ideas. “I was thinking about people’s passions and how to find an opportunity for them to extend those out beyond hobbies and make them a supplement,” he said. He explored some of his own personal hobbies like music, but then settled on photography. “Those things are really hard to monetize by yourself unless you focus exclusively on them as your life,” he said. “But photography is something that you can run random gigs for. There are a lot of people who are into photography, but they might not have the means to be a professional or market themselves. I just wanted to create an opportunity for them to put their work out.” On the site, you can scroll through photographers’ portfolios and list events that you want to hire for. You can pay as much or as little as you like, but the site suggests $10 for “fun” shoots, $25 for “standard” shoots and $100 or more for custom work. Ourspot takes an 8 percent cut, but Yam said he might potentially change that fee. It’s easy to sign-up to be a photographer. You either log-in with your e-mail or Facebook. Yam says that all photographers who put their work on Ourspot keep the rights to their photos. (He wanted to avoid an Instagram-like debacle, after the Facebook-owned mobile app initially said it would reserve the right to use people’s photos as ads.) He also says not trying to cannibalize the market for very high-end segments like wedding photography, which can cost thousands of dollars. “There’s just a much larger market of people that could casually take photos,” he said. Plus,

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Ourspot Launches A Marketplace For Hiring Amateur Photographers

ourspot-back_card_exampleWith DSLR sales up and Instagram setting a new bar for tastefully shot photos, there are countless hobbyist and amateur photographers out there. A new startup called Ourspot is tapping into that community by creating a marketplace where anybody can hire amateur photographers to shoot events for free to around a few hundred dollars or more. It’s out for San Francisco today, but Los Angeles and New York are coming soon. The sole founder, Sam Yam, is a veteran entrepreneur who worked at Loopt before co-founding and selling mobile ad mediation statup AdWhirl to AdMob. After leaving Google shortly after the $750 million AdMob acquisition, he started a group buying site ChompOn. But that flamed out like so many other group buying startups and Yam started tinkering with new ideas. “I was thinking about people’s passions and how to find an opportunity for them to extend those out beyond hobbies and make them a supplement,” he said. He explored some of his own personal hobbies like music, but then settled on photography. “Those things are really hard to monetize by yourself unless you focus exclusively on them as your life,” he said. “But photography is something that you can run random gigs for. There are a lot of people who are into photography, but they might not have the means to be a professional or market themselves. I just wanted to create an opportunity for them to put their work out.” On the site, you can scroll through photographers’ portfolios and list events that you want to hire for. You can pay as much or as little as you like, but the site suggests $10 for “fun” shoots, $25 for “standard” shoots and $100 or more for custom work. Ourspot takes an 8 percent cut, but Yam said he might potentially change that fee. It’s easy to sign-up to be a photographer. You either log-in with your e-mail or Facebook. Yam says that all photographers who put their work on Ourspot keep the rights to their photos. (He wanted to avoid an Instagram-like debacle, after the Facebook-owned mobile app initially said it would reserve the right to use people’s photos as ads.) He also says not trying to cannibalize the market for very high-end segments like wedding photography, which can cost thousands of dollars. “There’s just a much larger market of people that could casually take photos,” he said. Plus,

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Ev Williams: Medium Wants To Help Build A Sustainable Economic Model For Journalism

2118601809_4fb4b88e70_z1At the Launch Conference in San Francisco today, Twitter co-founder Ev Williams took the stage to talk to conference founder Jason Calacanis about everything from his experience at Twitter and the rise of Vine to sharing his take on Google and Facebook as well as the latest from Medium, his latest effort to shape the future of digital publishing.

For those unfamiliar, a serial entrepreneur, Williams has played a key role in helping to shape the way we create and share content on the Web, as the co-founder of Pyra Labs, which produced Blogger — and was bought by Google in 2003. In doing so, Williams is often credited with coining the term “blogger” and helping to popularize both the term “blog” and the medium itself. After leaving Google, Williams went on to co-found Odeo and “idea incubator” Obvious, which produced both Twitter and, most recently, Medium (among others).

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Facebook Will Launch Content-Specific News Feeds, Bigger Photos And Ads On Thursday

fb-feedAt a big press event on Thursday, Facebook plans to launch new ways to filter the news feed. These include a Photos feed of Facebook and Instagram photos, as well as a revamped Music feed of what friends are listening to, concerts, and new albums, according to multiple sources both within and close to Facebook. Larger images and image-based ads in the web and mobile feeds are coming too.

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