Categorie: direct marketing

Microtargeting: Great For Obama And Romney, But Good For Consumers?

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: In the Presidential race, both candidates are sending out highly personalized e-mails to voters, using microtargeting to address individual interests. But what privacy issues does this raise for consumers? In a recent study, the Interactive Advertising Bureau stated that the use of microtargeting allows marketers to finally “reach out to prospective [customers] with […]

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SoLoMo Marketers and Multichannel Mix

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: SoLoMo(Social, Local, Mobile) marketing presents marketers with a chance to reach consumers when they want, where they want, and in the format they prefer. But with so many different elements, can marketers coordinate them properly? SoLoMo marketing represents a powerful opportunity in the field of social commerce, allowing marketers to better serve today’s […]

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SoLoMo Marketers and Multichannel Mix

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: SoLoMo(Social, Local, Mobile) marketing presents marketers with a chance to reach consumers when they want, where they want, and in the format they prefer. But with so many different elements, can marketers coordinate them properly? SoLoMo marketing represents a powerful opportunity in the field of social commerce, allowing marketers to better serve today’s […]

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Starbucks: Using Online to Enhance Bricks and Mortar

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: As e-commerce grows in popularity, brick-and-mortar retailers are finding themselves losing more and more sales to online outlets like Amazon.com. But how are some of the most successful brick-and-mortar retailers holding their own against online retail? According to STORES’ list of the largest U.S.-based retailers, Amazon.com has outperformed most brick-and-mortar retailers to rank […]

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Volvo and Pinterest: Re-branding Through Customer-Driven Social Media

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, pinterest, Relationship Marketing, Voice of Customer Marketing, Voice of Customer Research

The Challenge: As we mentioned earlier this year, Pinterest has been captivating online users with its emphasis on engagement, content, and personalization. Now Volvo is taking to the Pinterest boards with a consumer-driven campaign designed to re-establish the company’s image. But can their campaign succeed in an unproven community-based social medium like Pinterest? A study […]

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