Updates over Media, Marketing en Publishing
De NBA heeft augmented reality omarmd als methode om fans warm te laten lopen voor het gooien van een balletje, waar ze zich ook bevinden, meldt The Drum. De NBA claimt hiermee de eerste Amerikaanse sport league te zijn die met een AR-game komt. Het spelletjes is gratis te downloaden in de App Store. Spelers […]
The post NBA bereikt fans met ‘augmented reality game’ appeared first on frank | Marketing trends en nieuws.
Lees meerErik is back with his latest (4th) installment of his video infographic on social media. If you pay close attention, each version of the video does an incredible job at showing the change that this new media has sweeped the world with. Even the parodies are fantastic. Compare to last year’s Social Media Revolution video and you’ll find a lot more statistics associated with real, monetary interactions between brands and consumers. Erik Qualman is an American author of Socialnomics, Digital Leader and Crisis. He is also an international keynote speaker … Continue reading →
Lees meerThis is a story about a 70-year-old woman who wants nothing to do with social media but is doing it anyway, inspired by an article I read on ReadWriteWeb last week, “Why boomers won’t release their grip on technology.” Please let me first point out that I know she is not of the Boomer generation. […]
Lees meerBusinesses are adding community management to their “want” list more and more. Some even qualify it as a need. Yet, many don’t understand that to make the most impact with the investment, community must start with what the company already has, it’s internal culture. Community is about treating everyone who uses your products or services […]
Lees meerThere’s so much noise in social media today, it can be deafening to the outside observer. Looking in from the outside, the social landscape can seem like a crazed bazaar of people fighting for attention. However, for anyone actively participating in online communities, they find solace inside silos of their choosing. From selective twitter streams, […]
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If you had to recruit the ideal team to help you navigate the intersection of technology, media, and celebrity, it probably wouldn’t look much different from the partnership behind theAudience. The stealthy social media company, which has flown under the radar until recently, counts Sean Parker, Ari Emanuel, and Oliver Luckett as its co-founders — just your average startup’s triumvirate of tech and entertainment influence.
Parker is best known as the co-founder of Napster, Plaxo, Causes, and most recently Airtime, as well as the founding president of Facebook and as an early investor in Spotify. Emanuel, on the other hand, is probably one of the best-known talent agents, currently serves as CEO of the William Morris Endeavor, is the brother of Chicago Mayor (and Obama’s former Chief of Staff) Rahm Emanuel — although he may be better known for being parodied as Ari Gold on Entourage. Oliver Luckett, theAudience’s acting CEO, may not have been immortalized on-screen by Jeremy Piven or Justin Timberlake, but he does have some digital media chops.
Lees meerA number of social media campaigns focus solely around Facebook and Twitter, but today’s social media climate is competitive — cookie cutter social media strategies don’t build brands. Keeping up with the competition means managing multiple platforms that showcase the brand’s personality. Still, as of late Facebook stands strong — platforms such as Pinterest are […]
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