What do Europeans Really Think About On-line Data Exploitation?

On-line privacy and data security have been a hot topic recently. To assess how Europeans actually feel about organisations using (read exploiting) their data, Osborne Clarke commissioned a survey of over 5000 individuals across Europe. Key findings have been featured in the below infographic Sue Gold, Privacy and Data Protection Partner at Osborne Clarke says: […]

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Kippt, Pinboard Help Digg Users Find New Home For Old Data [Here’s How]

Screen shot 2012-08-31 at 6.45.50 PMAfter Digg’s long fall, Betaworks acquired the site in July and put its News.me team in charge. Six weeks later, the new operators launched a complete overhaul of Digg. However, while interest in Digg had remained (a surprising amount, according to new CEO John Borthwick), the new site removed user access to old data, i.e. everything Digg users had ever posted to the old iterations of the site, Diggs, comments, articles, etc.

Yesterday, the team rectified that and actually seems to have gone beyond what is usually characteristic for new management or a deadpooled/acquired startup to do in terms of access to historic data. They launched the “Digg Archive,” which gives users of the old site (i.e. before July 2012) a tool to retrieve their submissions, saved articles, and more (by JSON and CSV) and by partnering with Kippt and Pinboard to give old data a new home.

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Woopra: A Great Alternative to Google Analytics

Let’s get this out of the way first: Google Analytics is a perfectly fine tool for monitoring visitor activity on your website. Its interface is clean, it’s easy to understand and most of the information that a webmaster would need is readily available. But sometimes you want something that not only gives you what you […]

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3 Take-Aways from 5 Keys to Exceptional Email Marketing

According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve and what doesn’t. Take the time to focus on the fundamentals; it’s these basic concepts that make your email marketing … Continue reading


Econsultancy Training

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Alert: Social Media Is Eating Into Carrier Revenues, And It’s Only Getting Worse

whatmeworryTwitter, Facebook and other social networks have long counted on the rise in smartphone usage to help fuel their growth: that trend, however, seems to also be taking a toll on mobile carriers — specifically in the form of revenues.

The analyst firm of Ovum, part of the Informa Group, has estimated that operators lost $13.9 billion in SMS revenue in 2011, as a result of their customers using services like Twitter and Facebook to message each other instead of the carriers’ own text messaging services — a big rise on the $8.7 billion Ovum estimates was lost in 2010. A separate report from mobile analytics firm Bytemobile has also charted huge growth in the use of social media on mobile — with operators getting virtually no benefit as a result.

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