Updates over Media, Marketing en Publishing
Het is alom bekend: Big Data is booming. Van alle data ter wereld ooit is 90% pas de afgelopen twee jaar gecreëerd. Ook binnen online marketing is Big Data inmiddels hét toverwoord geworden. Maar hoe gaat men hier nu in de praktijk mee om? Slechts 12% van de data die bedrijven hebben verzameld, wordt daadwerkelijk […]
Big data, web of things, connected home. Het zijn termen die we overal horen, maar die tegelijkertijd vaag en onpraktisch klinken. Maar dat er iets aan de hand is, bleek recent uit de overname van Nest door internetgigant Google (voor een slordige $3.2 miljard). Nest produceert slimme thermostaten: een typisch voorbeeld van een connected home-oplossing. […]
bol.com gaat grote hoeveelheden data beschikbaar stellen aan externe ontwikkelaars. Via een wedstrijd moeten die nieuwe toepassingen ontwikkelen, zoals apps voor smartphones of sociale media. Bol.com wil hiermee technologische innovatie in Nederland stimuleren.
Lees meerDe hoeveelheid data die via de internet wordt verzonden explodeert. In 2016, zo is de verwachting, zal de grens van de zettabyte (ZB) per jaar worden bereikt. Dat is 2012 exabyte (EB). En ongeveer 1,1 biljoen gigabyte. Wat komt er na zettabyte? Yottaby…
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We told you about the super-simple and super-sticky voting app Polar for iOS a few weeks ago, and since then, the app has taken off quite nicely. When you use it, you’ll instantly see how people are exploring the platform to learn what people think about the things that they’re interested in. Sure, it’s a “polling” app, but calling it just that is selling it short. It’s quite addictive in a “Hot Or Not” way, to boot. The best part is that the app collects all types of fun data to start building out a friend and interest graph for you, that can match you up with like-minded people. Yes, there are already companies doing that, but not in such a speedy way. We spoke with its co-founder Luke Wroblewski about the 30% faster increase to 1M votes than the half-million milestone it had hit before. He told us that Polar has had an average of 60 votes per use per day in the past seven days. That’s engagement. On this impressive feat, Wroblewski told us: Interesting because I talked to an exec who used to run a popular desktop web contest/voting site and they were getting 20. So we’re 3x. I think it’s because of mobile and optimizing product for mobile. Since Wroblewski is a self-professed data addict, he tells us that of the people who downloaded the app, 84% of them voted on a poll. Basically, this means that the onboarding for Polar is a snap, and users are getting it right away. He says that this shows the power of a “mobile first” strategy, which some say might not be so valid. To further support this, Wroblewski shares that 99.3% of the votes are coming from its iOS app, even though its landing pages on the web are pretty awesome and lightweight. That means that people are jumping right to downloading the app, rather than voting from the web. Sure, Polar could be an edge case, but it’s fascinating, regardless: It illustrates what engagement on iOS is like. As many have pointed out- it’s huge. Again likely because people have their phones always with them, always on, and use them in little bits throughout the day. We designed Polar for this environment. It’s a breath of fresh air to speak to an entrepreneur that isn’t so secretive about the numbers within his app. In fact, Wroblewski has
Today, we learned that Twitter made good on its promise to start letting its users download all of their tweets from the beginning of their history with the service. For many geeks, there is excitement about this. It means that Twitter is showing how truly “open” they can be when it comes to your data and information, finally catching up with companies like Facebook and Google, which both allow you to grab all of your information at any time. But some are confused about what they might do with the data once they have it? As with any data, the why’s and what’s are without boundaries. It’s pretty much infinite what you can do with a bazillion tweets that you own, well some have less than others. The first thing you should do once you get the ability to download your archived tweets is to do so immediately. It won’t take up too much space on your hard-drive. If you really care about the time you’ve spent on Twitter, why not back the massive file up on a service like Google Drive, Dropbox or Box? It certainly can’t hurt. Now that you have the data, what can be done with it? Well, the tools to do cool things with massive amounts of data aren’t readily available to consumers like you, but that’s changing quickly. Services like Gnip, who have firehose access to re-sell to marketers, should absolutely take this opportunity to create consumer-facing services. What would you do with your tweets? Here are some ideas: Visualizations We’re all familiar with the “cloud” presentation of data, meaning seeing what you tweet about the most by surfacing the most popular phrases and words. Yes, it’s all about you, but it’s mighty interesting, since you probably don’t even remember 10% of what you’ve tweeted over the years. Certain words and themes could permeate and remind you of past times or how far you’ve come along personally. A perfect example is that some folks, like myself, used to tweet about how dumb the service itself was. We would ask “What is this for?” over and over. Eventually, some of us answered that question by simply tweeting more. Over the years, the themes that we’ve tweeted about changed based on current events, personal situations, job changes and more. Imagine if you could structure this data in a way that tells the story of your life.
Hot-or-not is a site that most of us who have used the web are familiar with. Sit down at your desk, look at pictures and profiles of a bunch of people, and respond to them with an easy voting interaction. That type of service has been popular over the years, but with the surge of mobile coming fast and furious the past few years, there are opportunities to take it to the next level.
Today, I spoke with one of the Co-Founders of a company called Input factory, Inc., that’s behind a new social voting app for iOS called Polar. That Co-Founder, Luke Wroblewski, is a self-described “data nerd.” When it comes to surveys and polls, it’s all about the numbers, but for the users, Polar is all about entertainment, he says. And collecting data that his team can use to make great connections for its users.
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For companies that want to use social data from services like Twitter, Gnip is one of the “re-sellers”, if you will. The company has been a trusted partner of Twitter, WordPress, Disqus, and most recently, Tumblr, positioning itself as the go-to marketplace for social data to be used for marketing, analytics and sentiment analysis.
Today, Gnip announced a new partner program called “Plugged In To Gnip“, which will allow partners of the service to show off the access that they have to Gnip’s firehose of social data.
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The founders behind Karma (no, not that Karma) think that there’s something fundamentally broken in the market for mobile providers. And they’re hardly alone. So, the TechStars grads set out to create a new format, one that eschews the traditional subscription model for a pay-as-you-go approach to mobile bandwidth.
In an effort to realize their vision of providing anyone and everyone with a 4G, mobile Hotspot for their pocket, the startup is today officially launching its $79 hotspot device that comes with 1GB of free bandwidth and is available for purchase on YourKarma.com.
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Gnip is an interesting company. It might not be extremely sexy or one that gets a lot of attention in mainstream press, let alone tech blogs. But it’s one that provides data from social services for a cost. For example, Gnip is a partner with Twitter in sharing its firehose of data for customers who want to know what people are saying about their brand or company.
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