Updates over Media, Marketing en Publishing
Ze kunnen vaak niet met elkaar en ze kunnen zeker niet zonder elkaar. De nerds, de interpreters en de data creatives móéten samenwerken om een bak cijfers tot een marktkans te transformeren. Er zijn drie scholen van data-engineers en alle drie zijn keihard nodig voor een succesvol data resultaat. Nerds zijn de analisten die verbanden zien […]
KISSmetrics, an analytics startup that wants to help you boost your user acquisition and retention rates by providing a more robust picture of how your customers are using your site, is today announcing “KISSmetrics Experiments.” A la Gmail Labs, Experiments enables KISSmetrics users to access and test out experimental new features and help decide whether they become lasting parts of the product.
The first experiment KISSmetrics unveiled today is a visualization feature that customers can use to view data on how their users interact with their site, web apps, and mobile products. The new experiment expands on its so-called “People Views,” which Jason first covered last year, that essentially allow site administrators to drill down into the way that individual users are browsing and using their sites.
Lees meerWe are happy to announce that we will be having Jascha Kaykas-Wolff of Mindjet on our Marketing Tech Blog Radio Show this Friday, March 2, at 3 p.m. EST. On our show, we will be talking about the transition of marketing into agile, as well as how data visualization and organization adds to the marketing process. Jascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations. Prior to Mindjet, Kaykas-Wolff served … Continue reading →
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