Categorie: daily deals

Digitale transformatie is kannibaliseren en op je bek gaan

‘Niet omdat het moet’, 3D printer, amazon, Amsterdam, andre oerlemans, Blackberry, branded content, brandloyalty, Cilesta Van Doorn, customer first, Dado van Peteghem, daily deals, Digital Marketing Innovation Rapport 2017, digitale transformatie, Elon Musk, facebook, Fire Phone, How To Make It Work 2017, iab, jeff bezos, Jono Alderson, Kodak, Lil Kleine, marketingbureau Distilled, Mattel, motorola, Nathalie Peters, Netflix, P&G, partnerships, ronnie flex, spotify, tele2, Trends, Twitch, youtube

Facebook wil zelf zijn grootste concurrent uitvinden. Amazon verspilt miljoenen aan mislukte projecten. En Tele2 tonnen. Wat doet Mattel wel wat Kodak vergat? Bij digitale transformatie draait het om jezelf kannibaliseren en op je bek durven gaan. De grootste, succesvolste bedrijven gedragen zich nog steeds als een startup. Ruim 30 procent van de Nederlandse bedrijven […]

The post Digitale transformatie is kannibaliseren en op je bek gaan appeared first on frank | Marketing trends en nieuws.

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Meet Groupon’s New COO: Global Sales Head (And Former eBay Exec) Kal Raman

andrew mason, coo, daily deals, eBay, ecommerce, groupon, Kal Raman, Media, social, Startups, TC

Kal_Raman_Head_shotToday, Groupon has officially found its new chief operating officer. The daily deals leader announced this afternoon that it has promoted Senior VP of Global Sales and Operations, Kal Raman, to COO, where he will continue to oversee the company’s global sales and operations and report to CEO Andrew Mason.

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Groupon Sued By Blue Calypso Over Two Peer-To-Peer Ad Tech Patents

advertising, daily deals, ecommerce, groupon, mobile, patents, social, social marketing, TC

Groupon-Logo1Groupon is gearing up to report quarterly earnings later this month, but in the meantime the daily deals giant has another issue on its hands: it’s been hit with a patent infringement lawsuit by Blue Calypso, a digital marketing firm that claims Groupon is infringing two of its patents, 7,664,516 and 8,155,679, focused on peer-to-peer marketing technology. What’s more, from the sounds of it, Blue Calypso’s legal fights may be just beginning.

The complaint against Groupon has been filed in the U.S. District Court in the Eastern District of Texas, and a separate statement from Blue Calypso’s CEO, Bill Ogle, notes that as social media companies continue to expand into areas like advertising, they are crossing into Blue Calypso’s patented territory. “As companies try to monetize their social media connections, they are rapidly moving into our technological area of expertise and it is imperative that we protect and secure what we have built,” he said. Blue Calypso’s full complaint, in which it requests a full jury trial, is embedded below.

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Former Googlers Launch YC-Backed Dealupa: A PageRank For Daily Deals

daily deals, deal aggregator, Dealupa, Deelio, ecommerce, social, Startups, TC, The Dealmix, Y-Combinator

Screen shot 2012-03-26 at 6.57.00 PMIf you were to stop for a moment and consider what your perfect deals site would be, chances are it doesn’t look a whole lot like any of the big names currently operating in the space. When it comes down to it, we all have our own individual preferences when it comes to products, activities, and experiences. So, the lowest common denominator would be a platform that routinely serves us great deals on the things we actually enjoy. As simple as that may sound, there are few deals players that do it well. Dealupa, a startup that’s part of Y Combinator’s current winter batch, is launching today with what it hopes is a solution to deal disappointment, aka deal fatigue.

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Slam Dunk Or Rimshot? NBA Star Tracy McGrady Launches His Own Daily Deal Site

coupons, daily deals, ecommerce, NBA, social, Startups, TC, Tracy McGrady

Screen shot 2012-03-12 at 10.41.21 PMJust as Lady Gaga, The Biebs, and other celebs did for Twitter, the oftentimes prosaic world of daily deals is getting some of its own glam factor, as NBA All-Star Tracy McGrady is the latest athlete-turned-entrepreneur to launch his own online business — in the form of a quasi-Groupon for sports. With the growing maturity of social media, it’s no longer a secret that distributing discounts and other promotional offers via social platforms can be a great way to increase sales for professional or personal brands, and, of late, we’ve seen a host of sites offering promotions and discounts in collaboration with celebrities as a way of increasing visibility.

But professional athletes launching their own daily deals site? Not as much. In what is likely a first for the NBA (if not professional sports), we’ve learned that the NBA’s Tracy McGrady has launched his own daily deals website, called TMacsDeals.com. For those unfamiliar, McGrady is a 7-time NBA All-Star whose career has spanned 15 years and six different teams. The former scoring leader currently plays for the Atlanta Hawks.

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