Five Ways to Infuse Culture in Your Marketing Strategy

Most companies view their culture on a larger scale, blanketing the entire organization. However, it is important to apply your organization’s defined culture to all internal operations, including your marketing team. Not only does it align your strategies with the overall goals of your company, but it sets a standard for other departments to follow suit. Here are a few ways your marketing strategy can reflect your organization’s overall culture: 1. Appoint a cultural leader. Here at Formstack, we’ve hired … Continue reading


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Five Ways to Infuse Culture in Your Marketing Strategy

Most companies view their culture on a larger scale, blanketing the entire organization. However, it is important to apply your organization’s defined culture to all internal operations, including your marketing team. Not only does it align your strategies with the overall goals of your company, but it sets a standard for other departments to follow suit. Here are a few ways your marketing strategy can reflect your organization’s overall culture: 1. Appoint a cultural leader. Here at Formstack, we’ve hired … Continue reading


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Infographic: Growth of Social Customer Service

When we’re consulting with large companies who wish to take the plunge into social media, the first series of questions we ask them are about their customer service infrastructure. While marketing teams look to social media to amplify their messaging online, the customers of those companies are expecting that it’s a new medium where they demand a response. From Bluewolf: Forward-thinking companies are investing in tools that arm not only their customer service agents, but all of their employees, with … Continue reading


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No More Call Centers: Needle Grabs $10.5M To Turn Your Fans Into Customer Service Reps

Screen shot 2012-07-02 at 6.17.27 PMThanks to increasingly powerful mobile and web technologies, people can work from practically anywhere. One eCommerce startup, the Utah-based Needle, sees a big opportunity for this mobile, remote, and telecommuting workforce to change the way businesses connect with their customers and influence the way consumers make purchasing decisions. Rather than relying on customer service reps stuffed into rows of cubicles in call centers to offer canned answers to customer questions, Needle offers a social eCommerce platform that connects online shoppers to experts and brand evangelists — people that actually use the product.

In April, as a way of demonstrating the “work anywhere” model — and that Needle practices what they preach — the team swapped out its traditional office for a decked-out Airstream motorhome. While this alternative approach may sound gimmicky, it seems that investors are intrigued, as the company announced today that it has closed a $10.5 million round of series B financing.

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Spaces by Moxie: Align Marketing and Customer Service

Today’s increasingly competitive world requires fast decisions and even faster execution, and this undoubtedly requires robust collaboration. Spaces by Moxie hopes to offer marketers a new suite of tools that aligns marketing, customer service and support within the enterprise. By aligning all, acquisition, retention, and upsell opportunities can be better coordinated, executed and measured. Spaces by Moxie is best suited for large organizations. The enterprise has to first establish groups and places, and provide for tools such as activity streams, … Continue reading

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Enterprise Customer Analytics, Social Analytics and Response

In today’s social world, piecing together what the customer really says is of paramount importance for brands. Attensity could be a useful tool in this context. Attensity’s text analytics tool extracts facts, relationships, and sentiments from the labyrinth of responses received in relation to, say a promotional campaign, a tweet, a Facebook update, a blog post, survey responses – well, you get the drift! The Attensity extraction engine applies natural time tested linguistic principles and the results of many years … Continue reading


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