Customer Loyalty Startup Front Flip Raises $3.75 Million For Its Digital Scratch Cards Platform

FF_Winning_ScratcherBy default, the in-store scans are time sensitive, offering customers 30 minutes to redeem their prize, like a free or discounted appetizer, drink, dessert, etc. The drive-thru codes, meanwhile, give users around four days to redeem their code. Sean tells us that the company is now working to bring its QR codes to Facebook as well, where they can be used directly on businesses’ Facebook timelines or pages. And yes, that means users would have to scan their computer screen with their phone in these cases. (You can see this in action here.)

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Create your “Social Active” Email Marketing Segment. Like, Now!

While many email marketers have set up segments for key interest categories, segments for frequency and recency, and even segments by domain and geography, many may be missing out one of the most relevant (the ultimate email marketing buzzword) audiences within an email database–what I would call the “Social Active” segment. First, this is how […]

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How Can Social Media Help Your Business?

Customer Relationship Management covers many different platforms, but have you thought about how social media could improve your customer service, and therefore your business? Using social media Social media enables companies to connect with their customers on the customers’ terms, using their preferred channels of communication. To get a conversation started with a customer, you […]

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The Number 1 Priority for CMOs in 2012

If you have the opportunity to download the IBM Global Chief Marketing Officer Study for 2012, it’s well worth the read! And you can take the CMO survey as well! From the IBM Global CMO Study for 2012 After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings underscore the need to … Continue reading


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