Categorie: crm

Pseudo-Customization Is Annoying; True Personalization is Valued

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: A recent article in The New York Times highlighted the fact that customers find poor etailer customization “creepy”. It appears that businesses are still not providing customers with true personalization. Today’s sophisticated customers expect personalization across all points of contact. And, they expect these communications to be relevant and based on their stated […]

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The Fourth “P” of Marketing

B2B Marketing, B2C, Branding, Business, Content Marketing, creativity, crm, direct marketing, email marketing, facebook, Google, innovation, lead generation, marketing, Marketing Best Practices, Multichannel Marketing, online marketing, Relationship Marketing, reputation management, seo, Social Media, Social Media confusion, Strategy, Twitter, Voice of Customer Marketing, Voice of Customer Research, website managment

For those of us who are unfamiliar or need a refresher in the three P’s of marketing they stand for Product, Price, and Promotion.  In recent years, however, there has been a lot of hype about how the fundamental three P’s of marketing are growing from anywhere from four to seven P’s.  The whole reason […]

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NASCAR: The Future of Branded Hashtags on Twitter

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: Twitter just unveiled major changes to how they handle branded hash tags. Marketers have to act quickly to keep up. Twitter ran their first TV ad last week. Their target audience? Marketers. The ad ran during TNT’s June 10 broadcast of the NASCAR Pocono 400, and featured NASCAR’s branded hash tag: #NASCAR. Viewers […]

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Sephora: Succeeding Where Others Fail; Integrating Offline into the Digital Mix

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: To engage increasingly multichannel customers, businesses need to integrate their digital and retail experiences. Today’s customers expect businesses to personalize their experience across channels. And as Urban Outfitters CEO Glen Senk explained, multichannel customers are the most valuable customers: “Multichannel customers spend two to three times more than single-channel shoppers … Consumers who […]

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Failure to Engage with Social Media Will Reduce Revenue and Increase Risk

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: Social media platforms are crucial to building customer engagement, but the vast majority of marketers haven’t incorporated that reality into their daily workflow–with outsize consequences to their bottom lines. A recent study by IBM found that while more than 80 percent of CMO’s track traditional information sources, only 26 percent of CMO’s track […]

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Instagram: 4 Lessons on Optimizing for Engagement

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: Instagram’s billion-dollar exit was not an anomaly. It was a lesson about the value of “engagement” that every marketer must heed. Since the advent of social media advertising on Facebook, Twitter, and other platforms, “engagement” has become a mantra for marketers. But despite the media buzz, many businesses remain hesitant to embrace the […]

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Pinterest: 3 Takeaways About Personalizing the Customer Experience

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, pinterest, Relationship Marketing, Voice of Customer Marketing, Voice of Customer Research

THE CHALLENGE: Customer-driven personalization is a powerful competitive differentiator, and marketers should take note of how Pinterest provides this. True personalization is complex to achieve and requires a deep database of individual’s opt-in preferences. However, the results are powerful. Personalization is an Expectation: Online shoppers view personalization as a requirement for their preferred shopping venues, […]

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Are You Engaging and Empowering Your Customers?

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

THE CHALLENGE: Consumers have shifted from being passive recipients of “push” marketing to selecting companies who seek their voice and reflect their input. Engaged customers offer exponentially greater value than passive buyers. Seek Out and Act On Customer Input At Adobe, customers have the opportunity to submit ideas and vote on ideas submitted by others […]

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