Why You Cannot Ignore Google+

You might be one of the many people who are irked with Google for one reason or another. Regardless, you cannot ignore Google+ in your social marketing strategy. Unhappy with Google We talk with people every day who are irritated with Google for some reason. Many people believe Google is invading their privacy and tracking/storing […]

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How to Use Pinterest as a Traffic Source

While Pinterest is one of the fastest growing social networks right now, I believe it is still widely underused by brands as a referral source to their site. In fact, according to shareaholic, Pinterest edged out Yahoo! organic traffic as the fourth leading source of traffic for August. You should be asking yourself, “What am […]

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How to Use Pinterest as a Traffic Source

While Pinterest is one of the fastest growing social networks right now, I believe it is still widely underused by brands as a referral source to their site. In fact, according to shareaholic, Pinterest edged out Yahoo! organic traffic as the fourth leading source of traffic for August. You should be asking yourself, “What am […]

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5 Easy Steps to Measure Social Media Campaigns

If you’re using social media for your business, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t and how you can improve. Social media is generally measured in two ways: ongoing analytics and campaign-focused metrics. […]

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Want to Use Social Media Successfully For Sales? Then Pay Attention

Many marketers are embracing the new approach of using social media to listen to their customers first—and then forming a strategy. It’s the ability for a brand to go beyond just listening and to deeply understand the behaviors and motivations of its audience that truly drives success and, ultimately, sales. I recently read a great […]

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The Fourth “P” of Marketing

For those of us who are unfamiliar or need a refresher in the three P’s of marketing they stand for Product, Price, and Promotion.  In recent years, however, there has been a lot of hype about how the fundamental three P’s of marketing are growing from anywhere from four to seven P’s.  The whole reason […]

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Google+ Unveils Minimalist, Streamlined Design Changes

No sooner had the dust settled and the ink dried on Facebook’s $1 billion acquisition of Instragram than Google unveiled its own social network game changer. Google+ claims 170 million users, including those who share via Gmail, YouTube, Search, and other places on the Google network, discounting the idea that Google+ needs to be a […]

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Why Do the New Pages Timelines Make Promoted Stories More Important?

The Facebook timelines have been rolled out gradually, but after March 30, 2012, they will be permanent for all Pages and profiles. Users have embraced the new format with mixed reactions, and their feedback has many brands wondering what the change will mean for their online marketing strategy. In short, the official introduction of the […]

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6 Effective Ways to Create Content That Get Links, Traffic and Buzz

The quality of your content will eventually determine just how many backlinks you get. If people see a great piece of content by you out on the web, they’re much more likely to link to you. People who see it are also much more likely to click on your link and end up back on […]

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