Categorie: Corporate Social Responsibility

Marketing van Ben & Jerry’s: een betere wereld met merkactivisme

Activist marketing, Alle artikelen, Branding, Corporate Social Responsibility, Duurzaam Ondernemen, Maatschappelijk Verantwoord Ondernemen, marketing, Merkactivisme, Social justice

Het beste product verkopen is niet meer voldoende. Dat zegt marketinggoeroe Philip Kotler. De consument wil meer, namelijk een product met een verhaal, dat iets toevoegt en de wereld een beetje mooier of beter maakt. Dezelfde ontwikkeling zie je ook in…

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Facebook Enhances Its Suicide Prevention Outreach, Adds Services For Vets And Military Personnel

Corporate Social Responsibility, facebook, social, suicide, TC

Screen shot 2012-05-09 at 15.18.16Facebook’s role as a social network for close to one billion people can be a weighty responsibility, and today the company took one more step in the kind of social outreach activities that befit a company with that kind of audience. It has formed a new partnership with Blue Star Families and the Department of Veterans Affairs to create a special set of services aimed at vets and other military personnel, to help prevent suicide.

Engineers at Facebook have developed a special solution, the company says, that will be able to identify military families and military personnel on the social network. What it will mean is that when friends and families of those military people report harmful or suicidal content, posters of that content will receive information specifically related to crisis services for U.S. military people.

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