How To Perform A Social Audit (Infographic)

When thinking about social media strategy creation, where should a marketer start? One important component to be included should be a social media audit, where you survey the social landscape to find your customers, industry thought leaders and competitors on social spaces. Through some analysis, a marketer is able to glean what works and what […]

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Top Social Marketing Lessons from Leaders in Sports, Retail, and Services (Infographic)

In our latest marketing white paper, Social Success Stories: Marketing Lessons from Industry Leaders, we analyzed the top social brands in retail, services and sports to identify and share their best-in-class strategies for success. We reviewed their social presence and analyzed the content strategies used by social marketing leaders such as Converse, Whole Foods, NBA, […]

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Social Success Stories: 5 Best Practices from the Market Leaders in Sports, Retail and Services

Large brands may have a natural advantage when it comes to social marketing, but a vibrant social community that generates ROI still requires intelligent strategy and hard work. As social marketers from brands large and small strive to improve their social presence, there’s always something to learn from the best. Recently, we at Awareness, Inc., […]

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