How to Serve a Balanced Social Content Diet on Facebook and Google+

Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still […]

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Marketers Are Missing Key Content Metrics (Infographic)

Content marketing has exploded on the marketing scene this year with companies of all sizes scrambling to implement content in their marketing mix. In our present social era, customers are better informed and more averse to traditional marketing than ever before. When it comes to building relationships with these modern consumers, content marketing has become […]

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Why Google+ Hangouts Is A Content Manager’s Best Friend

Most online search fanatics are acutely aware of Google’s most popular – and might I add free – services. In fact, sometimes we’re overloaded with the amount of features and technologies available.  Despite the multitude of Google tools and apps that exist, I only use a few.  For me, my favorite Google service is Gmail.  […]

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Integrating Social into the Staffing Organization

I had the opportunity recently to present at LinkedIn’s SourceIn events in Mountain View, CA (click here to watch my presentation on YouTube) and NYC and coming in November, Chicago to many of their staffing clients. At each event, I opened by acknowledging that my love/hate relationship with the staffing industry; meaning that after working […]

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Keys to Setting Out On Your Social Business Initiative

As we’ve  been rolling out the QUEsocial platform to customers, it’s been interesting to learn about the various levels of readiness that companies have for embracing and enabling true social business. (At this point, what “true social business” means is up for interpretation, but for us it means how social media can be used by […]

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MyCurator: Content Curation for WordPress

Content curation is becoming recognized as a key tool to provide fresh content for your blog, boost traffic and engage and retain your community. By curating content, you can filter, evaluate and analyze content published out on the web and leverage it for your own audience. We curate content daily on the Marketing Technology blog – finding you the most relevant information that can provide results for your marketing efforts. MyCurator is a complete content curation platform with a unique … Continue reading


Econsultancy Training

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Social Marketing’s Innovation Curve: What Lies Ahead

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at substantial rate.  Today, you can track and measure virtually any activity you would want to or deploy a tool […]

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How to Develop a Killer Social Media Strategy and Carry it Through

I am a fortunate community manager because I get to both write social media strategies and carry them through. This seamless process allows me to have a firm grip on the day-to-day online activities of our clients with the foresight to effectively steer these activities to reach long-term goals. While it is beneficial to have a team […]

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