Categorie: competitive intelligence

Waarom competitive intelligence een must is voor je onlinemarketingstrategie

Alle artikelen, competitive intelligence, Concurrentie-analyses, Concurrentiestrategie, Concurrentievoordeel, marketing, online marketing, Online strategie

Veel online marketeers zouden tekenen voor 25% online groei binnen een half jaar. Als je hieraan toevoegt dat de concurrentie ondertussen groeit met 75%, dan denken ze wel twee keer na. Het vergroten van beschikbare informatie leidt bij online marketee…

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Luxury Brands on Social Media and Why Celebrity Endorsements Don’t Work [Infographic]

brands, competitive intelligence, facebook, luxury, Social Media, Twitter, youtube

Do we like luxury brands because we buy the products they make or because it defines our personal brand? Regardless of the answer, luxury brands are taking to social media like fish to water, with fans desperate to find out what’s going to be in the latest collection. Infact, when we analyzed the content strategies […]

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5 Tips To Start Strategic Intelligence Research On Social Media

competitive intelligence, Google Advanced Search, google plus, Hewlett-Packard, Jeremiah Owyang, LinkedIn, social gaming, Social Media

With the tremendous amount of information that is shared on social media, those who are in need of actionable intelligence must be prepared to have a structured approach to gather information from the rapidly expanding resource source on the web. Based on my experience in the field of competitive intelligence research using the internet, here […]

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