Updates over Media, Marketing en Publishing
Iedere vierde maandag van januari wordt wereldwijd ‘Community Manager Appreciation Day’ (CMAD) gevierd. Dé dag van het jaar waarbij we even stil staan bij de waarde van de community manager. Naast secretaressedag (21 april) heb je als Marketing Baas dus nog een extra datum om dikgedrukt in je agenda te noteren. Is dat overdreven? Wij vinden […]
Mijn nieuwsgierigheid was gewekt toen ik Vines voorbij zag komen met bedankjes of oproepen om mee te gaan op reis met Crowd Expedition. Termen als collaborative economy, crowdsourcing, crowdfunding en de deeleconomie worden echter vaak gehypet, bedrijven liften erop mee. Ik zocht oprichter Martijn Arets op om hem wat vragen te stellen over deze fenomenen en hoe […]
Wat als je online community meer bereik oplevert dan je tv-programma? Ben je dan een tv-programma met een community? Of een community met een tv-programma? Een relevant identiteitsvraagstuk, aangezien de consumentencommunities van VARA’s Kassa en Tros Radar hard groeien. Omdat de meeste communities deze volwassen fase niet halen, is het interessant om de praktijklessen van […]
Businesses are adding community management to their “want” list more and more. Some even qualify it as a need. Yet, many don’t understand that to make the most impact with the investment, community must start with what the company already has, it’s internal culture. Community is about treating everyone who uses your products or services […]
Lees meerThinking About Hiring Social Media? How Much Should You Expect to Pay For Social Media Employees & Contractors? (Updated from original Spring 2012 blog post on Social Sparkle & Shine) What can a Social Media Community Manager do for your business? A community manager is the voice of the company externally and the voice of […]
Lees meerShortly after the Social God freed the business people out of the slavery grip of traditional marketing, they traveled through the World Wide Web and various social networks until they found and camped out in front of Mount Facebook. There God met and spoke with the people, telling them why he had rescued them from […]
Lees meerWith LeBron James and the Miami Heat one win away from the NBA title, all eyes are on James as he shoots for that first championship that has eluded him thus far in his career. For all the criticism he receives, no one; especially now, can doubt the talent and all-around talent that he possesses. […]
Lees meerNot a day goes by that I don’t learn something new which furthers my understanding of social media and the role of the community manager. I seek out new information and it finds its way to me. It’s a necessary and unavoidable part of the job description. But I’ve come to learn that success in […]
Lees meerLast night, I was having dinner with some folks in my social circle. One of them exclaimed, “Good news! We FINALLY get to hire an internal community manager.” We all raised a glass to toast the victory. See, he had been battling to get a headcount to manage his social intranet for years. Based on his struggle, I […]
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