Social Media Etiquette for Businesses

It is commonplace to see businesses participating on social media, but many are failing to achieve the delicate balance between self-promotion and providing value. Worse, businesses are misunderstanding what promotion on social media entails. They’re shouting at their audiences while failing to provide any reason for them to listen. Imagine walking into a cocktail party […]

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Social Media Etiquette for Businesses

It is commonplace to see businesses participating on social media, but many are failing to achieve the delicate balance between self-promotion and providing value. Worse, businesses are misunderstanding what promotion on social media entails. They’re shouting at their audiences while failing to provide any reason for them to listen. Imagine walking into a cocktail party […]

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